Consumer Questionnaire for Soft Drinks Essay

1.What is your monthly budget for consumption of drinks? Ans- Around Rs 300. 2 .Are you satisfied with the drinks available to you in the market? Ans- Yes, although different flavours would be appreciated, along with aerated fruit drinks. 3.Do you find the price range of these drinks to be appropriate?what is yan approximation of an ideal prioce? Ans- Not really. As it exceeds the budget if you generally eat out more than twice a week as is the case with most people. Rs 15 for 200 ml. 4.Are you willing to make changes to your existing choice of product?what would u like to see in a drink? Ans- Yes, if a new product with my requirements is available. Less sugar , less preservatives natural, no preservatives colour calories etc. 5.What more do you expect from your drink manufacturer that can help you to derive maximum satisfaction? Ans-Healthier drinks are more appreciated as opposed to sugar filled carbonated drinks. Also the pricing can be changed to make it better for consumers to buy on a regular basis. QUESTIONNAIRE FOR RETAILERS- MORE MANAGER, SADAKAT PEERZADE 1.What is your approximate profits from the sale of Soft drinks per month? Ans- turnover Around 1-2 lakhs, about 2-3 % . 2.Are you willing to take up promotional activities for a new range of products in this line? What kind? Ans- yes if the product is up to the standards we require and we get some incentives. 3.What is the feedback received from the consumers regarding the available products? Ans- Customers wanted more healthy options, drinks with less sugar, the most popular being Real fruit juices. 4.Do the existing manufacturer provide you assistance for the marketing of their products? Ans-Yes such as discounts on products and special offers offering extra quantity at the same price. Coupon booklets are also used along with leaflets. 5.Do you suggest any changes in the Marketing/Distribution system which can help to save cost? Ans- Providing more coolers and other storage facilities for stock to ensure better distribution. Also better packaging, quick deliveries so extra stock need not be kept. Free samples.

Ian Lemke †Compare and Contrast Essay

Compare & Contrast In 1848, Cady Stanton gave her ‘Declaration of Sentiments,’ pleading for the right to vote and fair treatment to be given to women, which was promised already in 1776. While the country was still young, John Adam’s wite, Abigail wrote him a letter requesting the rights of women be Included In the document he was having written. This was the Declaration of Independence. 30th of these selections have a common goal: they are being written with the purpose to gain women more rights. Even though they were written with the same purpose in mind, they are very different. The mood and layout of the articles are completely different, not to mention they had completely separate audiences Despite the obvious differences, they both hit home with their intended audiences. Abigail wrote her letter tor her husband alone. Him being a delegate to the First conunental congress, she had hopes In mind that she could give women the rights they deserve, that she could raise the status of women by leaving an impact on the founding document of the country. Using threats of rebellion, she asked him to â€Å"Remember the ladies, and be more generous and avorable to them than your ancestors†. Stanton, author of the Declaration of Sentiments, wanted to influence the opinions and gain support among the public as well as the leading government officials. Not solely expecting to win the tight tor equality, she had hoped she would make enough of an Impact that people would hear her voice and fight for a change in political structure. She fought for a change in the legal status of women. Using powerful statements like â€Å"Women are civilly dead,† as they’re denied voting privileges, and that marriage deprives women of their ndependence, she got a lot of attention and support from all sorts of places. ntortunately, despite their pleads being heard by the nation, it wasnt enough. There’s a big difference between being heard and making a difference, which they regrettably found out. They tried their best, and clearly left their mark on history but It took another 72 years before women were given their basic rights and freedoms. The saddest part is there†™s still prejudice everywhere you go, all we can do is keep fighting for a positive change and hope it comes soon!

President truman Essay Example | Topics and Well Written Essays - 750 words

President truman - Essay Example He had assumed office at a time when the WWII had ended and the country’s priority had shifted from the war to domestic challenges which were multifold and needed to be addressed at the earliest. Truman’s Fair deal reforms basically addressed the 4 main areas of concern. According to Truman, the reforms program ‘symbolizes for me my assumption of the office of President in my own right’ (whitehouse.com). It became known as the Fair Deal. The foremost was the unemployment. The America had recently come out with the long depression and even though its economy was growing by leaps and bound, labor situation was still grim and with war veterans coming back as heroes, the unemployment situation urgently needed to be addressed. Truman’s FDR enacted Employment Act in 1946 that was designed to provide full employment through creation of job opportunities and at the same time increased the minimum wages significantly to improve the living standard of the average Americans. Truman also introduced Housing Act that helped to remove slums and promoted affordable housing through low income houses, making special provision for war veterans. He also lengthened the rent control till 1951 to help those who were living in rented premises. Truman was the only president who really went out of his way to implement his welfare policies and introduce reforms, irrespective of the opposition in Congress thus earning the displeasure of many of his own colleagues. He had increased the social security provisions for the elderly and created committees and council of economic experts that would study and suggest measures to stabilize and improve overall economic conditions. Another very important area that Truman focused on was agriculture and farmers. Like President Roosevelt, Truman was also very concerned about the deteriorating conditions of farmers. His FDR1 made provisions for farmers and ensured standard

Compare and Contrast the Work of Art Thutmose, Nefertiti and Portrait Essay

Compare and Contrast the Work of Art Thutmose, Nefertiti and Portrait Bust Of a Flavian Woman - Essay Example At this point the Romans took the Greeks possessions, art included. Though this form of art is borrowed from the previous works of the Greeks, it has characteristics that set it apart as an early ancient Roman artifact. To start off, there is the concept of idealized beauty. Greeks depicted most of their sculptures with Godly beauty, but in this bust we see a depiction of ordinary human beauty. Secondly, the sculpted woman is young as seen in the youthful features of the portrait. In the Greek art world, older persons in society were the ones worth of sculptures. In this case, however, we see that the artist chose to sculpt a younger woman. The bust has an Etruscan or Roman form because, unlike Greek sculptures, it includes head and shoulders only. Most of Greek artists believed that the head and the body cannot be separated. Finally, the portrait of marble stone and the hair structure utilizes the drilling technique, which is a characteristic of this error (Hartswick and Sturgeon 12 0). Nefertiti This portrait is created by the Egyptian sculpture, Thutmose. Geologists speculate that the work dates back to 1345 B.C. In 1912, a German geologist discovered Thutmose’s Studio and the Nefertiti. The error of the statue is made during the reign of Pharaoh Akhenaton. The Pharaoh at that time had imposed worship of the God of Sun on the people. The evidence from excavation shows that ordinary people did not uphold the Sun worship religion. In a sense, this religion was to cut the powers of the chief priest and eradicate all opposition to the Pharaoh. Therefore, the Pharaoh’s reign is a dictatorship. In this situation, there is a possibility that the artist Thutmose reserved his ideal depictions to impress authority. However, this sculpture is a deviation from the Amarna art as it derives more from Classical Egyptian art than it does from the strict Amarna art principles. Artists relied on geometry and color to depict personalities, especially royalties, as youthful. As the name suggests, the sculpture is a depiction of beauty, Nefertiti, the beautiful one has come. The portrait, made of limestone, has traces of gypsum on the surface (Lazzari and Schlesier 336). Comparison of Two Works of Art Both of these portraits include shoulders and heads. It seems that in both of these errors the head and the shoulders were enough to represent the sculpture of a person. However, the Nefertiti’s shoulders are vertically cut while the Flavian’s are horizontal. This may be an indication of varying approaches in portrait works applied by Egyptian and Roman artists. This aspect of contrast is, however, debatable as art critiques of such historians as Henri Stierlin and Edrogan Ercivan have come up with the claim that the bust of Nefertiti currently displayed is a fake. They lay their claims on the fact that the shoulders are vertically cut rather than horizontally as is Egyptian shoulder cutting culture. They also bring focus to the bus t’s incomplete, left eye. They claim this discrepancy does not make sense considering this in ancient Egypt was a sign of disrespect (Kleiner 58, 179). The use of color is also characteristic of the Egyptian portrait. Color according to many artists gives life to the lifeless forms. The apparent smile on the Nefertiti’s lips gets emphasis from the red color of her lips. The Flavian’s make up for their lack of color through the use of shadows. The

Strategy Essay Example | Topics and Well Written Essays - 1000 words - 2

Strategy - Essay Example But the need to look attractive has never decreased. Hence, a good demand exists for the alternatives that are cheaper and equally attractive. The Industry: Jewelry industry is a very developed enterprise in the world. Scores of world famous brands of Gold, Platinum and Diamond are popular in New York and other big cities throughout the USA. The sales have however dropped a great deal in the recent times due to acute rise in the prices (Wallop, 2011). Jewelers have now developed a new breed of artificial jewelry that looks exactly like the original gold but costs way lesser than the original. An alloy with 82% by mass of pure copper, 11.5% zinc, 4.9% tin and small quantities of ammoniac salt and limestone shines exactly like gold with the same color. And once the alloy is obtained in ingots, the process of making jewelry from it is essentially the same as from original gold. Similarly, other alloys such as Mosaic Gold, Nuremberg Gold and French Gold all resemble original gold in appe arance and manufacturability without having traces of pure gold in them. The idea presented to Triangular Solutions is to market artificial jewelry made up of any of these alloys and decorated with semi-precious stones. We can observe that, apart from eye-catching appearance, designers’ brand names are what make the jewelry attractive. Hence, it is proposed that the jewelry must be marketed under a proper brand name. Market Size: Gold jewelry is equally popular among men and women in the country. From earrings, bracelets, bangles to crowns, a great variety of jewelry items exist that are in style among the women. Men’s variety includes bracelets, watches etc. Reports indicate that the gold sales have dropped by more than 50% in the past three years from 45 tons to about 15 tons per annum (Finch, 2009). Clearly, the reason for this drop is the rise in gold prices. Hence, if an alternative is given to the customer which is affordable and as good as the original gold, the n it is expected that the people will be attracted towards it in large numbers. Team Requirements: The team must have following members for successful execution of this business plan: Chief Executive Officer: His job will be to look after the overall operations of the business and coordinate between the teams. Jewelry Designer: His job will be to come up with new and attractive jewelry designs. Domain / Market Expert: His job will be to understand and explain market trends to the team Marketing Manager: He will be responsible for marketing and sales departments. Finance Manager: He will be responsible of the financial matters of the business Scalability of the Product: The business idea suggested here is reasonably scalable over a range of business volumes. The jewelry will be manufactured by individual workers without use of any sophisticated machine tools in general. The increase in the demand will be met easily by increasing the number of workers. Another feasible option will be to get the jewelry manufactured abroad in India or China where labor is comparatively cheap. This option can specially be considered if mass production is required to meet a very high demand. If however, the product does not gain expected popularity, the productions can simply be scaled down by decreasing the labor force. Financials: The price of gold in US markets is around $1500/oz. This amounts to around $10/carat. On the other hand, artificial gold alloys discussed above cost $0.15/carat on average. The major

Research paper in argumentative style. Dress codes in public schools- Essay

Research paper in argumentative style. Dress codes in public schools- do they promote a safer environment - Essay Example In recent years, many school and district officials have claimed that there is an increase in improper activities within the school environment, such as violence, gang activity, theft of clothing and conflicts against discipline (Madrid, et al). This led to the introduction of dress codes or uniforms by officials in school districts across the country. Dress codes lay down ‘what must not be worn,’ while uniform policies decree ‘what must be worn’ (Anderson). Private schools were the first to adopt dress codes or uniform policies. Public schools soon started emulating their example (Education Commission of the States). The education officials protested that a state of continuous confrontation had been created between school authorities trying to do their duty by producing an environment conducive to learning, and students rebelling against the restraints of acceptable, protected behavior (Pedzich). They propagated dress codes and uniforms as the way to achieve a safe, secure and orderly school environment. In this context, the school dress code or uniform policy is meant to be a deterrent to violence, gang activity, theft and misbehavior while promoting academic excellence and social development. Cherry Hill Elementary school (Baltimore, Maryland) has the distinction of being the first U.S. public school to implement a uniform policy in the year 1987. Long Beach California Unified School District (LBUSD) became the first school district to adopt a public school uniform policy in 1994. The biggest boost was received when President Bill Clinton catapulted the issue to national prominence in January 1996 when he officially permitted it during his State of the Union Address. Clinton emphasized his support for the matter by ordering the U.S. Department of Education to deliver a brochure called â€Å"A Manual of School Uniforms† to all the country’s 16,000 school

International Cross Cultural Management Essay Example | Topics and Well Written Essays - 2500 words

International Cross Cultural Management - Essay Example Culture refers to the way of living of a people basically referring to the way people carry on in their daily life. Each and every group of people has its own culture and this is what creates a difference between various groups of people. National culture is commonly used to refer to or is described as the shared programming of the mind of the people nationally. This makes one country unique from another. Individual countries have various cultural rituals as well as cultural activities. This includes the way that these people understand and think about the world, the values and beliefs they hold. The differences in national culture are more often reflected in the basic solutions given to the organisational issues and problems in various countries. The various national cultures normally have differences in the preferred ways towards the organizational structure as well as different modes of motivating the employees. For instance, some organizations minimise on the options appraising employee performance, managing the organization by objectives, and the use of strategic management. National culture is not an individual affair but rather a function of a group. The boundaries between countries usually put boundaries for national culture. This form of culture is usually instilled in individual's right from birth. The national culture has everything in regard to what is perceived as proper, polite behaviour in that particular country. This includes for example how to behave in front of the family, colleague's strangers, family. Germany's National culture Germany is a culturally diverse state. German is the language spoken by almost every citizen. Other cultural groups found in Germany include the Frisians, Danes, Sorbs, and Gypsies; these are the people who are non-Germany minorities. The religious beliefs observed in Germany include Protestants which has the largest percentage of approximately 38%, the Catholics who form a proportion of 34% and a small portion of Jews. Islam has also become common from immigrants. The culture of this country has been influenced by the middle ages. The philosophers from Germany have assisted in shaping the culture of this nation. There is a lot of influence by the guild system of the medieval times. This system has today seen Germany attain an apprenticeship system. The people have a pride in their occupations and the organizational managers need not work too hard on their motivation. The country is rated as having very productive personnel but does not have good leadership skills. Magala, S. (2005). The united Kingdom The UK is made up of North Ireland and the Great Britain. The United Kingdom is culturally diverse wit a total population of close to 58,587,194 people. Majority of these people live in the suburban and urban areas. The UK is home to different cultures especially due to immigration. The people have their origins in China, the Caribbean, Africa, India, South Asia, Pakistan and continental Europe. The indigenous people include the Celtic, Anglo-Saxon, Roman, and the Pre-Celtic. The dominant language spoken here is English. Other languages include Scots aw well as the insular Celtic Languages. The religious beliefs are also diverse with reports of having Hinduism, Christianity, Islam, and

Human Resources as a Strategic Partner Essay Example | Topics and Well Written Essays - 500 words

Human Resources as a Strategic Partner - Essay Example Some of the reasons why HR has been criticized include misleading of employees, poor professional ethics as well as the failure to keep employee information confidential as it should be. Dr. Dave, one of the best writer and thinker in this line of HR proposed three new roles the human resource managers of an organization should adopt to elevate the above problems. These new functions include HR managers acting as executives of their companies, strategic partners as well as employee advocate or mentors. All these, as described by Dave, will improve general employee performance and hence that of the organization. Various functions of HR directly support the general strategy of an organization. To begin with, the staffing function; the HR manager(s) have the responsibility of choosing the right person to work for an organization. It is also the responsibility of HR to develop the capacity of these persons such that they perform their roles best towards the achievement of the goals of th e said organization. Secondly, HR ensures that the performance of employees in an organization is optimum. This is accomplished through employee motivation programs, training and development as well as disciplining of errant employees. Where there is the need for change –management, HR is involved first in line in communication and implementation of these changes. Lastly, the HR administrative function ensures that organizational activities run smoothly and harmoniously to the objectives of the organizations they work for.

Using writing for meaning Essay Example | Topics and Well Written Essays - 1750 words

Using writing for meaning - Essay Example Living in poor families decreases a child’s expectations of their life. This may lead to a cycle of poverty whereby generation after generation lives in poverty. As adults, these children are likely to be unemployed, homeless and involved in antisocial behaviors like crime and substance abuse. In order to break this cycle, there is need to invest in education through which development of skills is possible. Children who live in households with an income of less than 60% of the national average (below poverty line) are referred to as poor children. However, child poverty should take into account whether a child has access to a good education, good home and a stable family. Child poverty constitutes the greatest threat to the well being of children and families. This is because it affects the social, educational and personal development of a child. In the UK, about 3.5 million children are estimated to be living in poverty. Poverty Unemployment, low paid work and inadequate benefits are the causes of poverty in the UK today. According to Child Poverty Action Group; in 2009/10, 42% of all families below UK poverty line contained no working members while 58% contained at least 1 working member and jobless individuals entitled to benefits and tax credit only received 65% of the amount they required in order to live above the UK poverty line (n/d). Statistics show that a child is likely to be at risk of poverty if they live in a household where there is only one parent. This could be attributed to the possibility of the parent feeling isolated and stigmatized by the community. They are also likely to be in poor physical and mental health leading them to be socially excluded. Children from ethnic minority groups are likely to be poor as majority of these families have no working members. Disability is also a cause for child poverty. This is because it is costly to take care of a disabled member of a household and i t is therefore

Characterization in William Shakespeare’s “Hamlet” and “Macbeth” Essay Example for Free

Characterization in William Shakespeare’s â€Å"Hamlet† and â€Å"Macbeth† Essay William Shakespeare is regarded by many as one, if not the greatest writer of all time. It is interesting to note that his success is due to his tragedies. â€Å"Hamlet† and â€Å"Macbeth† are two of his best known work. Both titles deal with the tragedy of aristocratic people. Though, it appears that Shakespeare is fond of representing only one part of the society, he is actually talking about a very human flaw. Through the characters of his protagonists Hamlet and Macbeth, Shakespeare is suggesting that the real tragedy is found within one’s self. Initially, Shakespeare had characterized Macbeth as a brave warrior. The wounded captain tells the audience that Macbeth was wounded in the battlefield, suggesting that he had fought bravely. But as the plot progresses, the audience discovers that he is less admirable. This is immediately noticeable when Macbeth had met the witches. The witches told them that Macbeth would be the thane of Cawdor. Although, Macbeth says he does not want to think of the prophecy because the thane of Cawdor is still alive, he seems to ponder on the thought, â€Å"the thane of Cawdor lives: why do you dress me in Borrow’d robes?† There is a hint of irony in Macbeth words. It is like he wants to be thane of Cawdor but says he does not. Aside from mere false modesty, the audience would learn that Macbeth harbors within himself some self-doubt. If it was not for Lady Macbeth, Macbeth could have not done anything that he is certain he wants to do. On the other hand, Hamlet seems to be a more flawed character than Macbeth. He is constantly thinking about how to kill Claudius and exact revenge for his father. However, when he got his first chance to kill Claudius, he made a pass on the chance to do so. When Hamlet caught Claudius in prayer, he did not kill Claudius be cause he thought his father’s murderer might go to heaven. Perhaps a helpful quote to use is the famous â€Å"to be or not to be? † That line is a succinct description for Hamlet as he always contradicts himself. Shakespeare’s talent for being able to describe the complexity of the human brain, had made his works classics. Shakespeare seems to be more fond of the flaws of the thought process rather than physical flaws. That is in opposition to earlier works by other authors such as Oedipus Rex, where the protagonist has a deformed foot. Shakespeare’s protagonists are most of the time described as well-to-do. Both Hamlet and Macbeth are even admirable in the initial portions of their respective stories. But Shakespeare reveals that their flaws is on how they think. With Hamlet and Macbeth always contradicting themselves, a tragic conclusion seems inevitable. But their real tragedy is not because one would go insane and the other would be mortally wounded. Hamlet and Macbeth’s tragedy is that they themselves are the antagonists to their respective goals.

Cause And Affect Of Unemployment In Malaysia Economics Essay

Cause And Affect Of Unemployment In Malaysia Economics Essay Unemployment is a very important issue for every country, especially developing country with a tremendous population. High unemployment means that labor resources are not being used efficiently. In consequence, full employment should be a major macroeconomic goal of government. This essential issue often being included in the government policy or agenda for parliament debate and discussion year after year. After a long period of discussion and debate, it seems no ultimate solution has been found to completely eliminate unemployment. Theoretically, industrial economies are cyclically sensitive as such when it expands, factors including employment, sales, prices and profits will rise. However, when it contracts, downturns are inevitable and significant (Nazaria, 2003). When our national economy is in recession, many firms and companies are close down, it will cause unemployment rate to increase. The financial crisis that started in mid 1997 has affected the Malaysian economy. The impact was evident with the economic growth measured in real GDP began to slow down and registered the first negative growth since 1985 of -7.4 per cent in 1998. Table 1 depicts real GDP growth, labor force and unemployment from 1996 -2003 (UKM Juru Perunding, 2002). The contraction in real GDP affected the labor market resulting in slower employment growth, increased in the unemployment rate and also retrenchment. Labor force registered negative growth of 2.1 per cent and employment declined by 2.8 per cent in 1998 compared to a positive growth of 4.9 and 4.6 per cent in 1996 and 1997, respectively. In the same year, unemployment, on the other hand, experienced a slight increase standing at 3.1 per cent. Retrenchment soared to 83,865 workers in 1998 compared to approximately 19,000 in 1997 (EPU, 1999). Table 1: Real GDP Growth, Labor Force, Employment, Unemployment, Labor Force Participation Rates, 1996-2003 Sources: Nazaria B., 2003: Working paper of Unemployed Graduates: Pre and Post 1997 Crisis. Okuns Law, stated that there is a negative relationship between unemployment rate and real GDP. Okun (1962) found that a deviation of 3 per cent in the GDP will produce a rise by 1 per cent in the unemployment rate. Besides that, Zaleha, Norashidah Judhiana(2007) prove that Okuns Law can be applied to explain Malaysias condition. Results of Table 2 showed that the value of the t-statistic for the coefficient (5.796) is greater than the critical t-value at the ninety five percent confidence level (1.96). This proves that GDP strongly depends on unemployment. Unemployment is one of the main mechanisms that can affect GDP. On the other hand, the result also confirmed that there is a negative relationship between unemployment and output growth. The Coefficient is -1.75 and it is significant at 1 percent level. It means that one percent decline in unemployment will increase output by 1.75 percent. As a result, it will increase the growth rate of the GDP. Table 2: Results of Regression Analysis Sources: Zaleha Mohd Noor, Norashidah Mohamed Nor Judhiana Abdul Ghani (2007). The Relationship between Output and Unemployment in Malaysia: Does Okuns Law exist? Department of Economics, Faculty of Economics and Management, Universiti Putra Malaysia,Pp.6 1.2 Objectives of the Study The overall goal of the study is to examine the factors that cause and affect the unemployment in Malaysia. It is important to identify these factors in order to find solutions which can reduce unemployment rate. The study aim to investigate the factors that cause unemployment such as consumption, investment, government spending and trade. They affect the supply and demand in the labor market. While economic recession may cause lack of job opportunity in the job market. Moreover, this study also intends to develop some solutions to solve the problem of unemployment. It is expected that this study will achieve the research objective and highlight some important issues which relate to unemployment. 1.3 Organization of Research Study This study is organized into 3 chapters that will address the overall objective of the research. Each chapter will also serve the purpose of delivering the research following its title. Chapter 1 briefly introduces the research topic Relationship between Unemployment Rate and Economic Growth in Malaysia. Meanwhile, the research objective will be to study the consumption, investment, government spending, as well as the trade that affect economic growth and caused unemployment in Malaysia. Chapter 2 seeks to support the study by providing various relevant journals and articles on the area of interest of the research. This is also the proof of reading the literature relevant to the area of study. Chapter 3 discusses the strategy and method used to collect the data. The research frameworks consist of four independent variables, which are consumption, investment, government spending and trade. Meanwhile, unemployment will be the dependent variable. Secondary data collected from Data Stream and research methods are decided. 1.4 Significant of Study The information gained from this research will be able to provide valuable solution to reduce the unemployment rate in Malaysia. It will also provide Malaysia government with an idea on how important is to reduce the problem of unemployment rate. Reducing the unemployment rate may lead to a better economy in Malaysia due to the increase in productivity of Malaysia. A growth of national income, higher Gross Domestic Product (GDP) in Malaysia will then be achieved while the nations will have higher purchasing power and can lead to a better quality of life. Investment, indeed, brings a lot of job opportunity in the country. Whenever foreign direct investments (FDI) invest in the country, there will be a lot of industry set up for production and administration. Thus labor demand will be increased due to the investment. It then decreases a certain amount of unemployed. Another factor to reduce the unemployment is through the government spending. Government needs to build and construct many of the facilities in the country for the societys benefits. Government needs to spend on construction of big projects; this injection of money will help to create the job opportunity for the labor in the country. Unemployment will be decreased. Trade is one of the factors to reduce the unemployment as the working opportunity is created when two countries trade. Increasing of trade internationally meaning there will be an up surging of export. Thus, domestic supply of goods is needed to meet the international demand. From that, the people have an opportunity to produce and manufacture new product for the trade among the countries. 1.5 Research Question The research question for the study would be Relationship between Unemployment Rate and Economic Growth in Malaysia. Several independent variables affecting the unemployment rate will be investigated to see how actually it will influence the economic growth in Malaysia. The details of the study are: To study the consumption pattern affect the economic growth. To investigate whether investment affect the unemployment rate. To examine whether government spending affect the unemployment rate. To study the effect of trade on the unemployment rate. 1.6 Problem Statement Unemployment is a negative issue that may arise in every country around the world. As long as a person is involved in the labor market, he or she may one day become unemployed. Once unemployment issue is not solved, creation of problems to the unemployed graduates, nations, society and even the country will certainly arise. Furthermore, if the nations unemployment continues to be severing, riots and insurgency will be occurring across the country and halting the country trading. A significant lost towards the nation will arise due to this serious problem. Solution for the unemployment problem is a priority of the government to include in the national economic planning and policy implementation. In this research, focus will be placed on how economic growth effects unemployment and their relationship. Chapter 2 Literature Review 2.1 Definition of Unemployment According to International Labor Organization (ILO, 2001), unemployed is persons who are above a specified age are without work, currently available for paid employment or self-employment, and actively seeking work. There are three categories of unemployment, Structural Unemployment Structural unemployment is related to the mismatch in skills, as well as the inadequacy in locations or simply the wrong area desired for work, and interpersonal characteristics. For instance, as the technology is improving and changing in the market often causes many skills possessed to be obsolete. With the advancement of computer many jobs in manual book-keeping have been replaced by highly efficient and handy software. Frictional Unemployment Frictional Unemployment is resulting from temporary transitions made by workers and employers. This type of unemployment occurs when there are fresh graduates trying to enter the job market, searching for job of their choices. Cyclical Unemployment Unemployment that is attributed to economic contraction is called cyclical unemployment. The economy has the capacity to create jobs which increases economic growth. When the economy is in recession, firm will reduce production and it lead to the decline of labor demand. Thus, cyclical unemployment will rise sharply during recession. 2.2 Unemployment in Malaysia It is essential to look at the unemployment trends in Malaysia for the period ranging from 2000 to 2009 (Figure 1). By observing the figure, unemployment rate remained moderate at approximate 3 percent. Unemployment rate increases steadily from 2001 to 2004. On the year 2001, the 911 incident, US World Trade Centre was attacked by terrorists (Terence Tai-Leung Chong,2005). This attack marks the beginning of the US economy downturn. It then affects the whole world economy to decline. Being the largest economy in the world, US needs to import tremendously from the rest of the countries. Thus, US economy downturn has decreased its import and the worlds export will decline as well. When the decline of export for the country, it will directly cause the down fall of the countrys economic growth as the productivity has been reduced .Therefore, the global economy will be sluggish. Hence, unemployment rate in Malaysia is 3.7 percent on 2002. During 2003, Malaysia was hit by double critical incidents which were Severe Acute Respiratory Syndrome (SARS) and Iraq War (Robert Evans,2003). Unemployment rate was 3.8 percent which has increased 0.1percent. There was an immediate effect from the outbreak of SARS and Iraq War due to the large amount of inter-regional trade. SARS and Iraq War have triggered a global downturn therefore affect the world economy into recession, and lowered world growth forecasts. SARS epidemic was concentrating in Asia which is the fastest growing economy in the world and that had basically been keeping the world economy to float. Malaysia has gone through East Asia financial crisis during 1997. Thus, Malaysia has the ability to combat and survive during the sub-prime crisis. Some efforts of the policy maker have made to strengthen the domestic economy. Policy maker has implemented several monetary policy as well as fiscal policy to stimulate the economy. The increasing trend and steady growth in the Malaysias Leading Index (LI) and the ratio of the Coincident Index to Lagging Index in 2007 (Public Bank Berhad,2007) indicates that the Malaysian economy was continue to remain strong and healthy in 2008 which US sub-prime mortgage crisis deceleration in the US economy. Figure 1: Unemployment Rate in Malaysia Sources: Indexmundi.com (2008). Malaysia Unemployment rate (%). Retrieved November3,2009.Website:http://www.indexmundi.com/g/g.aspx?c=myv=74 During a period of high unemployment, employees worry about losing their job and not able to get another job. Other than that, workers are less willing to leave unsatisfactory jobs because it is not easy to be hired at this current period. This may cause a decrease in production because workers are lack of experience in their current job. Higher unemployment rate will also affecting the government tax revenue. It is because there are more workers losing their jobs and leads to decrease in government revenue from income tax. 2.3 Factors that affect Unemployment There are four independent variables that affect unemployment which are consumption, investment, government spending, and trade. 2.3.1 Consumption Based on the study by Castillo, Dolado Jimeno (1998), the result showed by using one cross-section of household per county, by comparing with the employed workers, the consumption losses suffered by the unemployed were 50% to 100% higher in Portugal and Spain, depending on the workers job experience and skills. Besides, Bover et al. (2000) found that the unemployment benefits systems in Spain are more generous than in Portugal. According to Samuel et al (2001), an increase in the duration of unemployment of male household heads tend to be connected with consumption losses in Germany, Great Britain, and the US than Spain and Italy. Also, in terms of married households, Browning and Meghir (1991) found that the husband is unemployed in a married household have budget shares for clothing of 35% lower than the husband is being employed. There are two authors have proven that consumption suffers downfall during unemployment. Cochrane (1991) reported a fall in consumption growth of 24% to 27% during unemployment. On the other hand, Browning and Crossley (2001) also proved that a mean fall in consumption of 14% on unemployment. Browning and Crossley (2000) deal with the effect of income shock due to unemployment on consumption. Individuals experiencing an income shock may reduce consumption on durable expenditure than on food expenditure. For example, they may postpone to buy new jewelry or to replace new furniture. 2.3.2 Investment According to Harms and Hefeker (2003), the returns of portfolio investment abroad are positively correlated with U.S. labor demand shocks. When there is more investment, it generates new jobs; therefore labor demand will increase accordingly. Thus, this will aid in the decrease of the unemployment rate. Erkki Koskela, Rune Stenbacka, and Mikael Juselius (2009) study the effect of the unemployment equilibrium with capital investments under the category of labor market imperfections. By showing a higher capital, labor ratio has a wage-moderating effect with sufficiently strong labor market imperfections, the strategic effect of capital investments. Based on this appliance, an increased capital stock decreases unemployment equilibrium if the relative bargaining power of the labor union is sufficiently strong. Marino (2000) showed the interdependency between FDI, economic growth, employment or explanation of factors for stimulating the FDI inflow in the case of open economies. The GDP growth is positively correlated with the capacity of FDI inflow. On the other hand, the relationship between GDP growth and FDI inflow is rather contrary in the case of closed economy. Christoph Ernst (2005) studied that a country needs stable and productive investment inflows which would contribute to a rise in production rate and employment, to the technological modernization of the economy, as well as the production of higher value added goods resulting in a better integration into the world economy. There is a strong correlation between national productivity and the level of unemployment (Joseph Prokopenko, 2000). In a situation where the economy is productive and competitive, there will be contest in the foreign market. Thus, it lowers the unemployment rate. However, investment will increase due to the high production rate. Then, it will create new job opportunities and the employment rate will increase as well. Hence, investing in a productive market is a source which can create new market and then increases the job opportunities in the market. According to Borensztein, Gregorio Lee(1998) and Yussof and Ismail (2002), FDI will introduce technology and management skill into the domestic firm to enhance the productivity. They may bring towards new technology into the domestic market. Thus, domestic labor will have a chance to upgrade and equip themselves with knowledge from the new technology and systems. FDI have positive effects on domestic unemployment, according to Lall (2002). FDI leads to increase the value of human capital accumulation. Labor will always get new knowledge from new technology so that they will be able to suit themselves into the specified occupations or jobs. Then, unemployment rate will decrease, hence, strengthening the economic growth of the country. On the other hand, Blomstorm, Fors Lipsey (1997) found that FDI will retain unskilled jobs at home country when more skill-intensive activities are allocated to the foreign country. Foreign investors will leave jobs which do not need much of labor skill work at their home country and relocate more labor-skilled works abroad. This way, the investors would be able to save in training cost by investing in foreign countries which have abundant skillful workers. 2.3.3 Government Spending Government programs are the largest source of counterbalancing the income against household earnings shocks arising from the unemployment in the U.S. (Dynarski Gruber, 1997). Agell, et al. (1997) noted that the government purchases and transfers can enhance employment thus strengthening and stabilizing the economic growth of the nation. Spending on infrastructure will create more jobs opportunity (Kenyon, 1997). Government spending can raise labor productivity and also complements the investment from private sectors. Subsequently, the demand for labor will increase, hence, decreases the unemployment rate. The whole process of government spending is like a catalyst that can stimulate the overall economic activity and growth in the country. According to Feldstein (1978), due to the unemployment insurance and taxation on labor income could deform work-leisure decisions, and it increases unemployment rates. Even if they do not have a job, they could still get the unemployment insurance to support their daily lives. Thus, this will result in a negative manner where labors will depend on the unemployment insurance instead of working hardly. On the other hand, the increase in income tax will lead to unemployment because income taxes charge according to personal income of individuals. The higher the income, the higher the taxes the person needs to pay. Everyone work so hard to get better income for a better life and yet they need to pay higher tax. Hence, there is this mentality where they would choose or decide not to work hard or be jobless, so that they would be able escape from being oppressed by the government with income taxes. 2.3.4 Trade According to Brecher (1974), the unemployment rate could rise or fall after trade depending mainly on whether the country exports labor-intensive goods or not. It shows under the Heckscher-Ohlin model. Davis (1998a, 1998b) further discussed about the effect in a two-country framework. If home country produces and exports labor intensive goods, then the employment rate will increase. Matusz (1996) explored the consequences of opening to trade on the unemployment rate using the efficiency-wage framework. Open to trade will create intra-industry trade. It creates new jobs opportunity and then reduces the unemployment rate. According to Brecher (1974) and Davis (1998), their study found that trade liberalization can reduce unemployment rate. Foreign workers are able to go to other countries anytime if there is no existence of the barrier of trade. Thus, a countrys supply of labor will be excessive and it reduces tremendously, the job opportunity for domestic labors. Besides, frictional unemployment in comparative advantage model was introduced to find whether any relationship lay on a comparison of capital-labor benefit across countries (Davidson Matusz 1988). For a country that produces capital intensive goods, labor skill is not in need for its production, thus, unemployment rate will increase. Besides, fair wages has been introduced into a model with increasing returns to scale and trade liberalization of trade that would increase the unemployment rate (Egger and Kreickemeier, 2009). Labor wages in home country will be affected due to the excess in foreign labor supply. It reduces domestic wages and also reduces the chance of domestic worker to get a job at home country. As for one of the consequences, domestic unemployment rate will increase dramatically. Helpman and Itshoki (2008) combined the comparative advantage consideration and increasing returns to scale by using search-matching approach. In conclusion, globalization can affect the increase of unemployment rate. Foreign workers can enter into the domestic labor market in a country, with cheap labor wages, that will result in the reduction of domestic wages as well as reducing the chance of domestic workers to get a job in their own country. Unavoidably, the domestic unemployment rate will increase. According to Thomas (2004), Malaysia is heavily depending on foreign trades, the nations exports account contributes large proportion of GDP, and manufactured goods are one of the main exports of Malaysia. As Malaysia is dependent on generating revenue through exports, many problems would occur if the exporting sector fails. Mainly, it will cause a major unemployment issue that would cause many of its people to suffer economic downfall. This is because manufacturing factories fail to sell and export their products, causing them to face financial problem. Therefore, it would result in the closing down of the factory, thus, the unemployment rate rises. 2.4 Unemployment Benefits in Malaysia Unemployment benefits system is a benefit which is for eligible workers who become unemployed. Unemployment benefits consist of unemployment insurance and unemployment assistance. Unemployment benefits are available to the eligible unemployed only. The term eligible here means an unemployed individual which is in a condition of ready, willing and able to work on the go (Eva Liu, Walter and Kwong, 2000). Many studies have proven that unemployment benefits effectively smoothens consumption during unemployment. According to Gruber (1997), he found that the nations budget on consumption expenditures would fall by 22 percent without the presence of unemployment insurance. It is proven from the study that unemployment could deteriorate not only the populations welfare but as well as the country itself. Furthermore, according to Kugler (2002), a study has made showing that the withdrawals from unemployment insurance savings account cause an increase of consumption level by unemployed househ old in Colombia. Martin Borowing Thomas Crossley (1996) discovered the impact of unemployment benefits to household welfare through the chain below. In general, their research study has concerned and included the overall link from unemployment benefits to its expenditures. As the result, they found out that a 5 percent cut in unemployment benefits level will cause an expenditure fall by 0.3 percent. The unemployment benefits as a major income for unemployed household have significantly larger falls in consumption. Also, some of the studies have been reviewed. For instance, the author reviewed Kell and Wright (1990) and Lundberg (1985) studies which were the relationship between personal income and household income depending on the reaction of earnings by other family members. Unemployment Insurance benefits Personal Income Household Income Household Expenditure Household Utility Level However, Malaysia does not have any unemployment benefits system but the government has prepared a several types of welfare benefit system. 2.4.1 Severance Pay Severance pay, in Malaysia, is regarded as a form of unemployment-related benefit for both employers and employees (Eva Liu, Walter and Kwong, 2000). Those workers, whose earnings which are not exceeding RM 1500 per month, irrespective of their earnings are covered under the employment Act 1955, will be provided for severance pay. Severance pay is known as retrenchment benefits, or termination and lay-off benefits in Malaysia. The rate is paid at the following rates: 10 days, 15 days, 20 days wages for each year of service for an employment shorter than two years, longer than two years but shorter than five years, five years or longer, respectively. Severance pay is expected to be sufficient to meet the basic need of an unemployed worker until the next job is found. But, one must be clear that, severance pay is not equivalent to unemployment insurance or unemployment assistance. Recipient employees do not need to have any prior contribution, neither the recipient employees are required to be able to work, nor willing to working or in the mode of finding work, in order for him to receive severance payment. Severance pay is made to an employee solely on the basis of termination of contract by the employer. 2.4.2 Employees Provident Fund The Government has set up the Employees Provident Fund (EPF), a social security organization that provides retirement benefits to private sector  employees and non-pensionable public service employees.  Ã‚  Under the Employees Provident Fund (EPF) Act 1951 (Malaysia,1951), it is compulsory for all employers and employees to contribute towards this Fund. Employer need to contribute 12% for his employees EPF at the same time, employee need to contribute another 11% for himself from his monthly wages into his EPF savings. This fund provides benefits for old citizens, disability and death. Nevertheless, it does not provide cash assistance to any employee who is unemployed and the money can only be withdrawn when one reaches the age of 55. 2.4.3 Work Injury Insurance Work injury insurance is treated as a kind of employment related benefit in Malaysia. The Social Security Organization (SOCSO), a statutory body, administers payment of benefits under the Employment Injury Scheme and Invalidity Pension Scheme. The Employment Injury Scheme provides protection to employees who are involved in accident during work. On the other hand, Invalidity Pension Scheme provides 24 hours coverage for employees from invalidity or dies irrespective of the cause of death. Although these two schemes are not somewhat unemployment-specific, an unemployed worker could benefit under these schemes. That particular individual is covered whenever an injury or invalidity happens during his/her immediate past employment. This indirectly categorizes those two schemes, as the unemployment benefits system which is practiced by other countries (Eva,L. Walter,K.2000). 2.4.4 Services for the Poor In Malaysia, under the Destitute Person Act 1977, public assistance is available to households with monthly income of less than RM460. Families which suffer from poverty due to unemployment, aging, illness or even disability, may apply for assistance under this program (Eva,L. Walter,K.2000). 2.4.5 Labor Laws There are various labor laws in Malaysia that specify the obligations of employers with respect to the workers benefits which is mainly related to sickness, maternity, and termination. In other words, basic protection, such as mentioned above, has to be provided by the employers for their employees. The principal labor laws on these matters are the Industrial Relations Act 1967, the Employment Act 1955 for Peninsular Malaysia, the Labor Ordinances of the states of Sabah and Sarawak. The formula for the benefits is specified in the relevant laws. Certain sectors have their standard cover or benefits for those who are related within the sector itself. For instance, those in the plantation sector are accorded certain minimum benefits such as housing and medical benefits the Workers Minimum Standards of Housing and Amenities Act, 1990.(Soh C.S, 2007) 2.5 The effects of Unemployment on Social Issues Unemployment is one of the major causes of many social and economic problems, such as the imbalance of social status among the populations or the increase of vice activities. Social problem is pin pointed in this discussion. Of many countries around the globe, Malaysia is not excluded from getting involved and dealing with crime offence issues every day. The phenomenon of crime wave has received an increasing attention and the criminal activity has been given wide coverage in the newspaper and media (Muzafar Shah Habibullah A.H. Baharom,2008). As proposed by Becker (1968) and Ehrlich (1973), however, criminal activity in Malaysia does not attract the attention of the people across the globe and remains largely neglected by the economics of crime literature. Economic condition seems to be one of the most important macroeconomic variables affecting crime. According to the economic models of crime such as Becker (1968), when a nations economy is stabilized, fortified and becomes stronger, this would open more opportunities for the citizens to get themselves involved in the nations workforce. When individuals earn their income legitimately, the possibility or tendency of an individual to get involved in crime related activities would be greatly decreased, thus, relatively decreases the crime rate. According to Pichaud (1997), unemployment can cause a humongous social and economic cost to a countrys budget. Every problem arises would have its consequences, for instance, when the unemployed are faced with financial problem, hence, those individuals will be in poverty and in debts due to the inability to pay up their levies. The matter would be worse for those individuals having to support their family members. Once the population is in the state of poverty, they would be thinking of possible ways, legally or illegally, to get money in order to support their daily life expenses. According to Ehrlich (1973), he predicted that when opportunity cost in illegal activity is low, then unemployed will get involved in criminal as they can get better payoffs. Therefore, there are certain kinds of criminal activity are directly linked to unemployment. Jahoda (1982) has linked unemployment to family disruption, suicide, health problem, drug addiction, malnutrition, poor prenatal care, schoo l dropouts, racial and ethnic antagonism, and other possible social problems. On the other hand, a study proved a relationship between GDP per capita and robbery rate. The study tells that an increase in GDP per capita is associated with a significant fall in the robbery rate (Fajnzylber, Ledeman, Loayza,2002). This result supported by economic cycles which have a strong impact on crime. There is many other studies that prove and support the statement that strong economic performance may reduce criminal rate such as Pyle and Deadman (1994), Deadman and Pyle (1997), Hale (1998) and Masin and Masih (1996). Unemployment could affect the lifestyle of the society as this is strongly related to stress management. For an example, when unemployment occurs, this would increase

Denmarks Coffee Industry :: essays research papers

Strengths •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Government control of coffee market has consumer confidence high •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Denmark has no restrictions on capital transfers. Denmark adheres to EU rules on the liberation of capital movements. Also Denmark has no foreign exchange restrictions. •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Political violence is unknown in Denmark •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Corruption is generally unknown in Denmark. •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  After oil, coffee is the most traded and valued commodity in the world. •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Scandinavian countries (Finland, Denmark, Norway, Sweden) consume between 8 and 11 kilos per capita, per annum. This is the highest level of coffee consumption in the world. •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  This expansion could strengthen a coffee shop’s global presence and also minimize risk. •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Danish currency, the Danish Krone (DKK), is pegged to the Euro. Weaknesses •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Denmark citizens may not acquire a taste for an American coffee, which in turn could lead to diminishing returns. •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  There are a very few coffee shops based in Denmark, so creating a pioneering image could backfire. •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In the coffee industry, beverage innovation is a determining factor of the Company’s success. The lack of beverage innovation could have a significant adverse affect on performance. •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Denmark has yet to adopt the Euro, the common currency of the European Union, as its currency. Opportunities •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Volume of coffee sales increased in 2003 and showed strength in 2004. •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Hot drinks are subject to international influences. These influences are slowly changing drinking patterns in the hot drink market. •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In 2003 coffee consumption outside the home increased to 27% compared to its 2002 mark of 25%. •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The tea market was in a downward trend in volume sales in 2003. •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Denmark hot drinks market is dominated by international players. Sara Lee Corp., Kraft Foods and Nestle all gained a dominant position in Denmark’s hot drink market by means of acquisition of already existing well known local companies. They utilized strong country loyalty by not changing the name but at the same time developing new flavors and brands. •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Denmark has no restrictions on capital transfers. Denmark adheres to EU rules on the liberation of capital movements. Also Denmark has no foreign exchange restriction. •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Vesterbro, Copenhagen’s former red light district, lends itself to trendy businesses such as coffee shops. Threats •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Existing competition includes the following: o  Ã‚  Ã‚  Ã‚  Ã‚  Ricco’s Coffee Shop o  Ã‚  Ã‚  Ã‚  Ã‚  Art Cafà © Riga o  Ã‚  Ã‚  Ã‚  Ã‚  Cafà © Zach o  Ã‚  Ã‚  Ã‚  Ã‚  Bang & Jensen o  Ã‚  Ã‚  Ã‚  Ã‚  Hackenbush o  Ã‚  Ã‚  Ã‚  Ã‚  Cafà © Sonja o  Ã‚  Ã‚  Ã‚  Ã‚  Amokka Kaffehaus o  Ã‚  Ã‚  Ã‚  Ã‚  Other cafà ©s   Ã‚  Ã‚  Ã‚  Ã‚  Bars   Ã‚  Ã‚  Ã‚  Ã‚  Restaurants   Ã‚  Ã‚  Ã‚  Ã‚  Fusion Cafà ©s (cafà ©s with areas to shop, do laundry, or another activity) •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Kaffeplantagen Coffee Bar & Flower Shop •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Barbarellah Bar, Clothing Store, & Interior Decoration •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Potential government crackdown on hemp marketplace in Christiana (square within Copenhagen) could harm other businesses such as coffee shops •Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Low population growth in Denmark leaves coffee consumption at its saturation point.

A Day in the Life of a Migraine Sufferer :: Biology Essays Research Papers

A Day in the Life of a Migraine Sufferer Each year over twenty-six million people nation wide are affected by migraines. Once thought to be a concentration of evil spirits in the brain, common cures consisted of everything from drilling holes in the skull, to inserting garlic cloves into the temples(4). Today however, scientists realize that this all too common occurrence is actually a neurological disorder, which can result in the disability of its victim for hours or even days. I myself have been a constant sufferer of migraines since the age of ten. The following is the day in the life of a migraine sufferer: myself. I believe that the most appropriate place to begin is a brief look into my medical background. Since the age of ten I have constantly been struck with migraines, occurring more and more frequently as I age. Migraines can strike children as well as adults, however; typically the migraines become less frequent after early adulthood(3).Ninety percent of migraine sufferers also report having a family history of migraines, suggesting a genetic link(5).I, for example, know that both my father and grandmother to this day frequently have migraines and have since a very young age. Furthermore, even though I typically have at least one debilitating migraine per week, I am otherwise in perfect health. This is common among migraine sufferers; they are entirely healthy and therefore, cannot understand why they are showing such painful symptoms(3).Each day that I have I migraine it is a struggle to work, to move, sometimes even to breath. If caught in time, I can typically medicate myself before a full- blown migraine occurs, but often I realize to late what will soon occur. This was the case on April 1, 2001, when I received a classic migraine that left me in a state of suspended animation for over twenty hours. The day began with stiffness in my neck and an ache around my temples and brow bone. Migraines are typically a long process, which begins slowly and climaxes in intolerable pain. The stiffness of my neck and facial muscles, as well as an irritated feeling in my scalp, are often the first warning signs of a migraine day. However, I chose to ignore the signs and à ¬tough it outà ® since I was late for class. Instead of my usual breakfast of dry cereal and water, I grabbed a cup of yogurt and a coke for the road.

The History of the American Education System: A look at the 1900s Essay

The History of the American Education System: A look at the 1900s The dawn of the 1900s brought with it progressive education. With a growing population due to an influx of immigrants, many cities decided to build more schools. Chicago was one such city. Before 1889, the city of Chicago had only five high schools. By 1990, the Chicago Board of Education had developed the Chicago Normal School, 15 high schools and 234 elementary schools. These schools provided not only education for students but also job opportunities for many individuals. This dramatic change opened up positions for 5,709 teachers (filled by 394 men and 5,315 women), who were paid about $325 per year. In 1990, there was a total of 255,861 students enrolled in public schools in Chicago. 244,962 of these were enrolled in elementary schools, 10,241 enrolled in high school, 497 in normal school and 188 in the school for the deaf. Average attendance that year was about 199,821. (School attendance officially became compulsory in every U.S. state in 1918.) In high schools, there was an average of 33.9 students per teacher. An average of 42.7 students per teacher characterized the elementary schools in the district. In June of 1990, 1,249 students graduated from Chicago public high schools. Maria Montessori opened the first Montessori school in 1907. She is credited as being a pioneer in the field of education for developing such tools as â€Å"classrooms without walls, manipulative learning materials, teaching toys and programmed instruction,† (Family Education 2004). In 1921, the National Education Association (together with the American Legion) sponsored the... ...virginia.edu/photo/education.html. Sandholtz, Judith Haymore. (2004). Teachers, Not Technicians: Rethinking Technical Expectations for Teachers. Teachers College Record. 106(3), 487-513. Retrieved April 21, 2004, from Academic Search/EBSCO database. Schugurensky, D. (March 2003). History of Education – Selected Moments of the 20th Century. Retrieved March 20, 2004 from http://fcis.oise.utoronto.ca/~daniel_schugurensky/assignment1/. Whitfield, Patricia. (2004). Teachers as â€Å"Healers†: 21st-Cenutry Possibility? Or Necessity? Multicultural Perspectives, 6(1), 43-51. Retrieved April 21, 2004, from Academic Search/EBSCO database. Whitley, Peggy. (2003, July) American Cultural History. Retrieved April 21, 2004 from http://kclibrary.nhmccd.edu/decade90.html

Managerial Skills – Essay

This essay will argue that without good managerial skills, a business is far from becoming successful. Firstly, this essay will discuss the importance of: communicating with foreign colleagues, wielding dealt Influence and delving attention deliberately to enhance proficiency of the workers, Secondly, It will evaluate and analyses how effective the three skills are In today's dynamic work environment. Based on some examples, the problems faced by managers will be transparent, and what precautions need to be taken should also be visible to help improve managerial skills.Communication for managers is the most important skill managers need to adapt fore any other skill because, if a manager is not flawless in communicating with colleagues or workers, then simply a manager has failed to be a manager. Communication is essential for effective functioning in every part of an organization which will facilitate organizational success (Effective Communication in the workplace, 2012). For examp le, Millions, (2012), a Korean CEO running a software company In Shanghai Is facing difficulties In retailing the Chinese workers.The mall problem faced by the CEO is language barrier so the decision- making process becomes tough for the CEO. Due to this effect, there will be an unskilled management team and this may result in boredom of the workers, delay in organizations project deadlines, reduced profits and lastly goodwill of the organization will be hampered. Without communication in today's environment, managerial work is not tough, it's merely impossible. Communication may be of two types, it may be verbal or non- verbal, managers need to be effective on both cases.Managers should be able to communicate non-verbally as good as they may communicate verbally. This is because sometimes agreements between businesses are sometimes done non- urbanely, In this case managers should be able to set out clearly his requirements and the terms and conditions of the agreement and also unde rstand clearly the opposing terms and conditions, otherwise the manager will cause a great mishap for the business and this will result in an adverse effect on reputation for the manager.A When all members of a team, department, or organization are able to communicate effectively with each other and with people outside their group, they are much more likely to perform well. The successful manager, therefore, needs effective communication skills in order to have a good workplace, become successful and attain the goals of the organization. Even though communication is the most important factor for a success seeking manager, nowadays digital influence is also one of the main factors which need to be taken into consideration by the managers.Technology in the workplace allows businesses to expand quickly and efficiently. Business technology such as video conferencing, social networks and virtual office technology has removed workplace boundaries that previously limited business expansion . With business technology, companies can target a wider customer base and grow to higher levels. A manager deeds to be flexible/adaptable to change in different environments (Required skills of a manager, 2012). A manager who is not familiar with latest technology, there will be less room for improvement for the organization.Most work nowadays is being done electronically, data analysis is done electronically and because of technology, information has become readily available to make better decisions and improvements. Digital influence has actually reduced the per head workforce needed at an organization, this means, a work that used to take two to three people to get done now can be done by one person using a computer. Office technology saves time by speeding up the work flow process. Technology systems save space, paper and printing costs. The use of computer systems allow corrections to be made instantly.Resources like electronic files and access to information technology are av ailable with the click of a button. By reducing the number of workers and using more technology, expenses for the organizations will fall resulting in increased profits. Technology in the workplace practically eliminates space and time. Video conferencing technology lets businesses on any part of the globe interact with one another. Technology reduces travel costs because businesses can set up virtual meetings and distribute data without the need to be in the same room. Technology allows businesses to establish a global presence at a fraction of the cost.Cromwell, (2009), sates a very important fact, ‘The role that technology plays for the business sector cannot be taken for granted. If we were to take away that technology trade and commerce, the world will come to a standstill and the global economy would collapse'. It is almost impossible to conduct a business without the use of technology. A simple example an be used, Dreamers, the founder and chief technology officer of Hu bbubs (web marketing company) has 216,000 Linked group for entrepreneurs and 98,000 twitter followers. How is this relevant to digital influence?Well, Dreamers uses his Linked members to get multi-rater feedback from other entrepreneurs for Stack overflow and also hosts Q community through where he gets valuable information for improvements. By doing this, Dreamers has managed to build his reputation, specialization and network position to one of the world's best marketing company (3 Management Skills every 21st century manager needs, 2012). This is why digital influence is necessary for every manager to become successful and achieve the Lastly, dividing attention deliberately, in other words attention to detail is also important for managers.At work places, people's minds normally drift away, this is normal as our minds are meant to multi task. Research has shown that internal factors (business related stress) rather than external factors (social stress) cause distractions. How can this be resolved? Managers need to focus on detail and make a job as less stressful as possible for employers, like when an employee takes a break o use social networks like Backbone or Twitter at a workplace, normally managers don't accept this type of behaviors, they consider it distracting. Actually, a study at the University of Melbourne of 300 students resulted in a really fascinating outcome.It showed that even though people use internet at workplace for socializing, their productivity increases by 10% (3 Management Skills every 21st century manager needs, 2012). There are other ways managers could actually increase effectiveness to become successful. Managers could have regular meetings with staff members, insult why there is a lack of performance, create pairs of employees so they may double-check work for errors and also managers may provide incentives for toughness (How to improve attention to detail in employees, 2012).Managers need to create a friendly environment for w orkers so they are not undermined by stress. Managers need to think from the organizations perspective, how the goals can be achieved and how effectively and efficiently they can be achieved. Managers to have a great skill for dividing attention deliberately, which is known as ‘Satisfying sessions', this means choose the first satisfactory alternative that comes to their attention and allocate work accordingly (Shoehorning, p. 75).Three major abilities managers need to consider in order to become successful: communicating effectively, technology innovation, and attention to detail. To conclude, managers who do not have the skills cited above will have a hard time in coping with the business world today, managers are responsible for making sure that this happens. If a team is working really hard but not delivering what is needed, then they are not effective. Effectiveness is measured by setting out clear objectives before work starts and then evaluating whether the objectives h ave been met or not.Managers not only need to be good at what they do, but their level of communication should be high in order to be an effective manager and by acquiring the three key skills, managers are well set off to becoming prosperous. In management, operating in efficient and in effective ways is a key to good performance and to successfully reaching the goals set for the business. Looking at the interplay of the two characteristics can give a clear insight into the ideal behavior for a successful anger when faced with tasks which must be completed quickly, but also completed in such a way that the key goals are attained.

The Effects of Media Propaganda

AbstractThe media serve the agenda of six corporations that owns them. Just about any source of information that you see, hear or read is controlled by the agenda of the six corporations. They control the country with media propaganda agenda using the illusion of choice. The media has influenced us, economically, sociologically, and psychologically.The media function with the intent to shape our thinking into believing what they wanted us to believe. Many of the news coverage in the media is due to the fact that it align with the media agenda. This would paper allowed us to see different areas we have been shaped by the media and the strategy they used to achieve their objective. The media propaganda is key major part of media operation and is used to accommodate as well protect the agenda of the elite.IntroductionThe American culture of today is communicated through media. Media is the most powerful and influential force in the country. The media are powerful agents of socialization and they set the standard that majority follow. The power giving to American media has allowed them to be very effective using propaganda as strategy, the media tend to say they serve to relieve social conflicts into minimum. We clearly see that the media promote social conflicts by separating class. The image that media has created in the mind of masses has economical, psychological and sociological impact the masses.The intent of the media is to satisfy their own agenda, not to inform and entertain. They been very successful using this strategy, more of their agenda less of the masses interest. Richard Cohen once said â€Å"We are going to impose our agenda on the coverage by dealing with issues and subjects that we choose to deal with.†Propaganda is form of communication that attempt to influence the attitude of the community towards some cause or position by presenting only one side of an argument. Propaganda is widely spread throughout the media to create chosen result in audience attitudes. Media main objective is to influence the attitude of the people. The audio visual media such as television, radio, and sound motion pictures means of communication are available to the psychological operator.Their effectiveness is based on seeing and having the persuasive message. These medium provide an excellent means of persuasive message. Television projects the sense of sight, adding the element of motion, like motion picture, it combines sight, sound and motion. Television is an immediate effect, it places the viewer is two locations simultaneously, creating the illusion of participating in a distant event. The transmission of T.V overcomes illiteracy, audience need not be able to read.The Psychological media propaganda advantage helps the media through television bring people in global separate locations together by exposing then visually to the same ideas and concepts. Psychologist Hadley Cantril and Hazel Gaudet, led us to some valuable discovery afte r October 30 1938 when radio broadcast war of the world? As a result of this broadcast there was a national panic for all to see the effect of media propaganda. While many panic during the broadcast, some remain calm and collected. The people that were not panic displayed what psychologist called a critical faculty (pg589). The lack critical faculty was the lack of the ability to create a framework in which to check if information were true.The people that lacked critical faculty are the low income bracket because of limited sources of information. A psychology study conducted by Cantril, along with Gaudet, H, the model which accounted for how movies influenced children. The study of media effect has spawned many functional theories today such as Agenda-setting theory, cultural imperialism theory. The powerful influence of media is revealed through agenda setting the ability to tell the masses what issues are important. Many have been concerned about the psychological effect of medi a as far back as 1922. Media has the power to presents images to public through propaganda. Which McCombs and Shaw investigation of  presidential campaigns in 1968, 1972, and 1976. In the findings, they concluded that the mass media psychological a significant influence on what voters considered to the major issues of the campaign.The agenda- setting allowed the media not to reflect reality, they filter and shape it. They also concentrate on few issues and subjects leads the public to view those issues, as more significant than other issues. The time frame is the most important aspect of this phenomenon. Bernard Cohen (1963) psychology effect of media, they may not be successful in telling people what to think, but it is stunningly successful in telling its readers what to think about. Lastly, the western nations dominate the media around the world.The western nations used cultural imperialism to impose their western views through media on third world countries. They simply shape and control third world destroying their native cultures through the effect of media propaganda. There are several different theory that provide evidence of this. In as much as the third world countries continue to broadcast western civilization’s programs, then these countries will always believe they should act, think and live as westerners. Clearly it is widely seen how media propaganda has impacted our lives psychologically.Over the past generation, it has become very clear that the U.S mass media is a major influential voice in the U.S society. Edward S Herman once said media operate in systematic propaganda model. The media serve to mobilize support for the special interests that dominate National, State and Private activity. Propaganda is not the only function of the media, however it is a very essential aspect of their overall service. Certainly in a capitalist society and major conflicts of class interest. The media function to serve the large propaganda requirements of the elite. The media have consistently promote the agenda of the elite, particularly in U.S.First thing to consider in the economic effect of media propaganda is the ownership of the media is among a handful the largest profit corporations in the world. Many of these corporations have a comfortable size of interest in U, S economy. Objectively, their needs to remain profitable corporation severely influence the need operations and major content of media broadcast. Subjectively, the self- interest of the handful corporations as become the operation of the media. Second advertising, has colonized the U.S media and is also  responsible for most of their generating income.Third media are drawn into symbolic relationship with powerful sources of information by economic necessity. Media depend upon news provided them by corporation and government sources and due to this fact they are pressured to follow corporate agenda. Whenever the wealthy right-wingers were dissatisfied with poli tical media coverage. They make sure that they send a clear message of their displeased. The ideology of double standard of the media propaganda work effectively.For example the media treatment of murder coverage or report is based on if it is a worthy victim or unworthy victim, which majorly depended on their relationship to the elite interests. The news coverage of Vietnam War and the development it appear as if the media were opposed to the war. Contrary to the image the media portray, they continued to present the War in manner consistent with the interest of wealthy till the very end. This provide a good example on how media propaganda operates to maintain economic agenda. For news to be worthy of coverage it would have to meet the elite requirement and it must be something the media can sale.It very certain that all these facts have major impacts on how media deliver news to the general public, the economic effect of media propaganda determines what event or incident gets medi a coverage. It is a system that continues to develop a systematic approach of how to protect the interest of the elite without making it obvious to the public. We believe that the media exist to inform and entertain, however the reason for the program will watched on T, V is to keep us interested till the next paid commercial. The more will considered the economic effect of media propaganda the more will discovered that its centered around the agenda of wealthy folks. The agenda of the elite is what is propagated by the media, the generally public received it as the truth follow. The Sociology perspective of the media is also an important aspect to consider.If the powerful are able to fix the premises of discourse, to decide what the general populace is allowed to see, hear, and think about and to â€Å"manage† public opinion by regular propaganda of their own strike in an issue or immobilized by effective propaganda the media will serve elite interest uncompromisingly (Herma n,1996). It very essential to look different sociology perspective of media propaganda and how they influence our  society. Functionalist believe that media propaganda contributed to the benefit of the society. Charlie Wright (1975) was able to identify ways media contributed to society. He said media coordinate and correlate information that is valuable to the culture. People gather in groups to watch, they talk about what they see, and they share the sense that are watching something special (Schudson 1986).Functionalist view media propaganda as an important function in society. It is the media to influence social uniformity on bigger scale. Media propaganda has been accused of creating dysfunction. Postman (1989) argued the media culture undermines the educational system. Conflict perspective claim that corporation use media propaganda to satisfy their own agenda. Sitcoms and News coverage are not created to inform and entertain, however they are to keep our interest to the nex t paid commercial. This perspective view media as conduit for social coercion. The owners of media use programing and advertising to influence certain and targeted social class.Whatever agenda or trend they introduced through media is the public mimicked, the media maintain dominance and remained major influential force in the nation due to the fact that they were use propaganda very effectively. From the conflict perspective, modern day media are instruments of social control,(Sullivan 2007) while interactionist and functionalist agree that media propaganda is necessary, conflict perspective view media propaganda as necessary evil. The media propaganda is used as an instrument of social control and also an effective way to carry out their agenda.Interactionist perspective, media propaganda is used to define and shape our definitions of any given situation. This perception of reality seems to come together as daily value and cultural change. The definition of American in the 50s is definitely different what we see expect today. The way the media portray family is the set standard that majority of society would consider acceptable. The effect of the media propaganda is powerful that social acceptance is solely dictated and depended on what the media approve. The symbols that the media present to us will represent what is acceptable and proper. So anyone that does not identify with the symbols are considered to be an outcast.The media propaganda create a perfect society illusion that the masses strive to emulate. You have athletes, celebrities and models promoting clothing, brand that vast majority cannot afford. To consider to be part of the elite class  society you have to identify with those things. Many people have lost their own identity trying to meet up with media expectation of them. Many also get into huge debt due to the fact that the image of happiness the media portray is things you can afford to buy with good credit. The interaction between the ma sses and the media is symbolic. They serve their own agenda, whenever the public interact with the media is to acquire information or to be entertained, however whenever the media interact with the public is serve their own agenda, which is the agenda of the elite groups of individual that runs them.The agenda of the elite is to impose their â€Å"Will† on the masses and make money of it. CEO of Walt Disney, Michael Eisner once said â€Å"We have no obligation to make history, we have no obligation to make art. We have no obligation to make a statement. To make money is our only objective. The media interaction with general public is symbolic because it revolved around money, money is the symbol that connect the media with the public.ConclusionThe media control the country using propaganda and illusion of choice to achieve their agenda. The 6 media giants control 90% of what we read, watch, listen to and anything outside these sources is consider not to be credible. The info rmation that we received on daily basis are controlled by six individual who run these companies. The media form and shape the society culture, reality and acceptance. They not only function to promote the agenda of the elite, they impose the culture accepted by the elite as set standard for all. The instrument that the media use to control society is propaganda.The media used the illusion that they exist to inform and entertain, however they existed to serve the agenda of the elite. They use different avenue to capture and change the public minds in order to achieve their own objectives. Our culture in America today is what the media say it is, Social conflicts are promoted by the media, separating public into different classes and holding one particular groups as the set standard of the rest. Finally the new coverage or any information we gathered through media is the media’s imposed agenda.

Automotive Industry

Auto is a large industry which mainly engaged in manufacture, design, development, sales and marketing of vehicles. Globally, it is one of the most crucial economic sector. According to the researchers, there are 806 million vehicles includes cars on the road in 2007, which consumes 980 billion litres of petrol and diesel yearly, (Wikipedia. 2018). Therefore, automobile is a major mode of transportation for many country economies. In this industry, safety is crucial means the user or manufacturer do not meet any risk from motor vehicle or its parts. Thus, automobile have to follow with the rules and regulations. The standard ISO 26262 is the most proper practice framework to reach automotive functional safety, (Wikipedia. 2018). However, in safety issues, the product may flaw or fault during manufacturing, hence the manufacturer can ask to return the vehicle. This is called as ‘product recall'. Product and operation inspections have many levels to avoid the products recalls by ensure security, (Wikipedia. 2018). Despite, the automotive industry really concern about recalls, which cause financial problems. Volkswagen Volkswagen is a German auto manufacturer which founded by German Labour Front under Adolf Hitler in May 28, 1937, (Wikipedia. 2018). Its head office located in Wolfsburg, German, (Volkswagen. 2018). Volkswagen is one of the leading automotive manufacturer and biggest producer in Europe, (Volkswagen. 2018). As well as, it is biggest sales marque of Volkswagen Group which is the largest automaker in worldwide, (Volkswagen. 2018). It is in charge of many brands includes Volkswagen, Audi, Lamborghini, SEAT, Scania, Ducati, MAN, Bentley, Bugatti and Skoda, (Volkswagen. 2018).As great achievements, Volkswagen performed sales record of 6.29 million vehicle in 2010 with market share at 11.4 percent, (Wikipedia. 2018). Volkswagen also is the third biggest automaker in year 2010 and second greatest manufacturer in the world in the year 2012, (Wikipedia. 2018). In addition, Volkswagen has manufacture facilities in many countries includes United States, Russia, Mexico, China, India, Malaysia, Indonesia, Argentina, Brazil, Portugal, Poland, Spain, Bosnia, Kenya and South Africa, (Wikipedia. 2018). Volkswagen is one of the successful company that listed by Forbes Global 2000 in 2011, (Wikipedia. 2018). Therefore, Volkswagen has goal of become world's greatest auto manufacturer by 2018, but its emission scandal issue caused the organization to drop of market capitalization, (Volkswagen. 2018). Volkswagen Emissions Violation The International Council on Clean Transportation (ICCT) which a non-profitable council tried to provide independent research to environmental regulation agencies, (Zhou, A. 2016). Therefore, it selected West Virginia University to conduct the emission tests. Volkswagen encouraged it diesel cars as an environmental friendly and fuel efficient vehicles, which earned some high revenue. However, one of the professor named Arvind Thiruvengadam noted that Volkswagen has some fraud on diesel emissions, (Zhou, A. 2016). As continuous research, the ICCT suspected that Volkswagen has fixed fault device, (Zhou, A. 2016). Generally, computer on test accept the changes in how the emissions control system and vehicle can choose only few. But, Volkswagen's device can do more. Therefore, the ICCT summarized and submitted all the gathered information to Environmental Protection Agency (EPA). On September 2015, the EPA issued a notice of Clean Air Act to Volkswagen Group, (Wikipedia. 2018). The Volkswagen had violated the Clean Air Act by illegally installed software into diesel cars to cheat emission tests, (Zhou, A. 2016). However, this test to control the nitrogen oxide level, but it released up to 40 times more nitrogen oxide when driving, (Zhou, A. 2016). Moreover, Volkswagen also admitted that had been applied this software in 11 million cars worldwide, (Zhou, A. 2016). Later, EPA also found modified software fitted into Porsche, Audi and some Volkswagen models, (Zhou, A. 2016).Responses In order to compensate, Volkswagen commanded voluntary recall, make public apology and the CEO with other directors of the organization resigned, (Zhou, A. 2016). The Volkswagen Group is also facing lawsuits and criminal charges and hence future of the organization is hopeless, (Wikipedia. 2018). As a step towards to solve, Volkswagen former CEO Martin Winterkorn released a video apology when the company under fire. In his statement, â€Å"I apologize sincerely to our customer, regulatory agencies and the public for misbehaviour†, said by Winterkorn in German, (Groden, C. 2015). More than that, Volkswagen current CEO Matthias Muller also has apologized for emission test cheating, (France, A. 2016). Beside public apologies, Volkswagen promised to reserve 6.5 billion euros to use make cars follow with pollution standards, (Zhou, A. 2016). Although, its looks big amount, but it is only the half year of company profit. Furthermore, Volkswagen meet 3.3 billion euro lawsuit and experience some criminal cases, (Zhou, A. 2016). In the United States, the company encountered fine up to $30,000 per car, (Zhou, A. 2016). In addition, the share price of Volkswagen fell over 20 percent, (Kollewe, J. 2016). Moreover, Volkswagen officially announced ‘vehicle recall' which recalls the 83,000 three litre diesel vehicles with model year between 2009 and 2015, (Berkeley, L and Christine, W. 2016). Volkswagen also spend $225 million to reduce nitrogen oxide emissions, (Berkeley, L and Christine, W. 2016). The company also give $25 million to California Air Resources Board to support the free emission vehicles, (Berkeley, L and Christine, W. 2016). Apart from that, Volkswagen Group CEO Martin Winterkorn resigned and head of brand development Heinz-Jakob Neusser, Porsche research and development director, Wolfgang Hatz, and Audi research and development director, Ulrich Hackenberg were suspended, (Wikipedia. 2018). Further, the Volkswagen headquarter and other branches were raided for further investigation, (Zhou, A. 2016).It Is Effective Although Volkswagen responded with public apology, lawsuit and voluntary recall on its emission violation, it is not much effective ways to overcome from the reputation risk. The Volkswagen still not regain the consumer trust. The organization should use the business continuity plan to recover the business with higher profit. Alternative Solution Volkswagen Group is still facing many problems of establishing credibility to their customers. Hence, I suggest business continuity plan (BCP) that can apply into the Volkswagen business. The BCP is a plan to help that business process can continue during the disaster. In this case, Volkswagen emission scandal is man-made disaster whereby the business is not able to continue in normal conditions. The 5 Business Continuity Planning PhasesProject management and initiationVolkswagen need to identify the risks behind the issue of emission scandal. Therefore, the primary risk of this company is image risk as known as reputation risk. Reputation risk can loss result from damages to the company's reputation. Thus, this risk affected the Volkswagen company's revenue which is went drop, increased operating expenses including compensation and fines and also kills corporate trust of consumers and stakeholders. Next, legal risk is also one of the main risk which also need to consider. Volkswagen need to face legal risk includes fine and criminal charges to cheat the government. Moreover, the Volkswagen also need to establish new management team. Management team includes IT coordinator, business continuity coordinator (BCC), crisis manager. IT coordinator to provide advice on best programming and provide technical support for system. In this case, the IT experts of Volkswagen installed defeat device. They cheated on programming writing code. Next, Volkswagen can hire business continuity coordinator who develop and maintain the business continuity plans. They also responsible for the critical situation which identify the risk, and provide solution to minimize the risks. Volkswagen also can hire crisis manager who responsible for disaster recovery and responsible for communication with insurance agent. Business Impact AnalysisAs an impact of reputation risk, Volkswagen loss trust credibility among the customers and shareholders. More than that, Volkswagen became the target of regulatory investigations in many countries. In fact, one of the German newspaper labelled this issue as â€Å"most expensive act of stupidity in the history of the car industry†, (Zhou, A. 2016). After this news, immediately Volkswagen's stock price fell, (Zhou, A. 2016).The Volkswagen also affected on legal risk which facing some lawsuits and fines, (Edwards, J. 2016). The United States Justice Department has sued Volkswagen with $48 billons under environmental laws, (Edwards, J. 2016). It also give $14.7 billion as penalties to the Clean Air Act violation, (Zhou, A. 2016). However, the total loss of Volkswagen Group based on this emission scandal issue is almost $90 billion which is consider the deep loss in Volkswagen history, (Edwards, J. 2016). Beside financial loss, it also polluted the environment. The scandal tragedy released extensive amounts of nitrogen oxide. It is polluted the environment. Moreover, nitrogen oxide cause smog, greenhouse effect, acid rain and tropospheric ozone which associated with health effect such as respiratory problem includes lungs irritation, wheezing, asthma, emphysema. Nitrogen oxide also cause damaging vegetation which reduce growth of plants.Recovery strategiesThe Volkswagen Group primarily affected by reputation (image) risk. It damaged its image and facing problems of establishing credibility to customers and stakeholders. Thus, to recover from this issue, have some recovery solutions such as Volkswagen can restart the business in new name, partnership with independent agency and issue the bond, (Zhou, A. 2016). Volkswagen should use these solutions to restore credibility to its company.Re-brandingAs known as, Volkswagen is a worldwide brand and it is the largest car company in the world. Hence, the scandal issue is not forgotten easily, unless restart the business with new name. Re-branding may improve the brand image and it make easier for the business to speed up efficient program, (Zhou, A. 2016). However, re-branding is an expensive and have high risk, but it will reduce bad publicity of the organization, (Zhou, A. 2016). If Volkswagen ready to rebrand its business, it should develop company with greener environment and corporate social responsible (CSR), (Zhou, A. 2016). The company reputation will increase when it give more importance for environmental friendly and sustainability. Thus, the re-branding company should collaborate with Federal Trade Commission which give importance to sustainability work, (Zhou, A. 2016). More than that, the re-branding company should concentrate on minimizing energy consumption, saving water, minimizing carbon emission and reducing waste. Further, the re-branding company can engage with communities or NGOs to show the public that they have care about society, (Zhou, A. 2016). However, these are helpful to use social marketing as a recovery strategy that increase the company's image. Partnership with Independent Verification AgencyEven though Volkswagen have its own audit team to inspect their vehicles emissions, the organization should partnership with the external independent agency to regain the customer's trust. Thus, there are some independent verification agency includes Fair Labour Association (FLA), World Business Council for sustainable Development (WCSBD), Landfill Methane Outreach Program (LMOP) and the Federal Trade Commission (FTC), (Zhou, A. 2016). As more information of these independent agencies, FLA has own Code of Conduct and sustainable compliance methodology, (Zhou, A. 2016). The WCSBD is a global network which handle recent sustainable development issues, (Zhou, A. 2016). LMOP is a voluntary program which focus to reduce the methane emissions from land by using renewable energy, (Zhou, A. 2016). Finally, FTC that mainly focus on customer protection, (Zhou, A. 2016).However, if Volkswagen partnership with any independent verification agency, then not only can rebuild the consumer trust, but also can get rewards and recognition from NGOs based on CSR practices. More, if Volkswagen partnership with prestigious global organization will give stronger credibility. Issue a bondAnother recovery method to achieve again the customer trust is Volkswagen should issue bond. This is because bond is benchmark of credibility. Also Volkswagen can announced that if again the cheating is happen, they will pay a bond to the European Commissions, (Zhou, A. 2016). This will motivate the regulators to be strict in audit. Hence, the amount can use for develop environment good vehicle, decarbonisation of engine and information technology infrastructure. Volkswagen should issue high price bond, thus customer will know that the company regret on emission scandal issue. This is because Volkswagen Company have many assets. In order to invest this bond, Volkswagen should sell its assets or any branch. For example, oil price in increasing rapidly, thus Volkswagen should sell its companies to make environmental good vehicles such as electric vehicle. If Volkswagen can capitalized, then it became the great company in automotive industry.Information technology infrastructureVolkswagen should use advance information technology. Therefore, it made advancement in infrastructure of vehicles includes emission control system, safety features and audio system. After this scandal issue, people do not buy Volkswagen car, thus using technology in emissions control system will attract customers. Volkswagen may use technologies to control nitrogen oxide includes selective catalytic reduction (SCR), Exhaust gas recirculation (EGR), Lean NOx traps (LNTs) and Lean NOx catalysts (LNCs), (MECA. 2007). The SCR is a reducing agent which able to reduce nitrogen oxide from 75 to 90 percent, (MECA. 2007). EGR technology reduce lowest engine emission which can reduce 50 percent of nitrogen oxide emissions, (MECA. 2007). Moreover, LNTs is more efficient technology which able to minimize up to 80 percent meanwhile LNCs is only able to reduce 10 to 40 percent of nitrogen oxide from emission which using hydrocarbon in exhaust, (MECA. 2007). Plan design and developmentAfter recovery strategies, Volkswagen should plan to publish the recovery plans. For example, Volkswagen interacting with external groups includes customers, and media. It can use social media and advertise the new plan through Facebook, YouTube and watt sap. Makes everyone knows about the new plans of Volkswagen. Therefore, people may forgot the previous scandal issue and this will improve the Volkswagen's image as well.Testing, maintenance, awareness and trainingHowever, measure the success by testing. Volkswagen can test the plans which execute by the company. This will also improve the plans. There are several kind of tests includes checklist test, walk through and recovery simulation test. Let say, if the company found any problem while testing they can do maintenance. Meaning can modify the technical problems and for more efficient can do internal and external audit. This will identify the mistaken of the process. Meanwhile, it is also important to Volkswagen to having business continuity plan training and awareness. This will increase the value of the company and reduce costs by managing risk. For example, Volkswagen should provide training and awareness campaign to all level of employees who working in the company. Hence, this will improve the business continuity knowledge and skills among the staffs.Recommendation In order to overcome the reputation risk, first Volkswagen should focus on contract design of agent that make penalty or rewards. For example, European Commission or Environmental Protection Agency are non-profitable agencies, (Zhou, A. 2016). Therefore, Volkswagen should have up to date information detailed outlines. Next, screening and selection mechanisms to minimize the irregular information, (Jesus, N.D. 2015). For evidence, if the Volkswagen hired trust employees then this emissions scandal may not happened. Furthermore, Volkswagen should manipulated by agents, (Jesus, N.D. 2015). The agent can carry out random audits to monitor the company.In other hand, Volkswagen should comply environmental regulations, (Jesus, N.D. 2015). This will increase company's reputation. Meanwhile, Volkswagen's managers and employees are responsible for law and order to get corporate governance outcome. If the corporate governance standard is high, then company such as Volkswagen do not able to fraud in future. Automotive Industry The auto industry has been the core of the American nation, its living an American dream. I will focus of the car manufacturing industry in this article. We have always been very proud of the cars we made.Our cars were an extension of America; they were big, beautiful and made a statement. The reason I chose to write about the auto industry is that I have always felt that the auto industry is like the heartbeat of the American industry, what better way to talk about the impact of macro economic changes on this industry.I will talk about some of the basics of the industry and how it has changed in the last few decades and how we are placed now. I will compare the American companies against the other companies and analyze how the changes in the macro economic environment are affecting companies from America and the companies from other parts of the world.History of the industryCarol Loomis in The tragedy of General Motors mentions that the auto industry in America is just over a hundre d years old; Ford completed its 100 years a few quarters back and the rest are getting there. We have always been known for our big 3. General Motors, Ford and Chrysler. Chrysler is now of course Daimler Chrysler and the other 2 can always use tie ups with other companies to take themselves forward.The major change in the last few years has been the rise of oil prices. We always loved our Hummers and the big SUV’s, they seemed to be the right choice for every user but off the last few years that choice has suddenly become a very expensive passion, it has become like playing golf, you spend a decent amount of money every time you play golf and you end up spending a decent amount of money every time you run your SUV.That is the why nowadays, the success is in smaller or mid sized cars and smaller SUV’s. the average fuel prices are across America are expected to be at $2.71 per gallon and its getting very expensive compared to the good days when we could get gas for less than a dollar a gallon.This change in gas prices has affected the kind of choices consumers are making. The consumers were choosing the small and easy to drive Japanese cars for a long while but the lucrative SUV market was still a place where GM and Ford used to make lots of money, but now that markets has gradually and now rapidly dwindled. Let us see how the major manufacturers are doing in the industry.