Government Affects Life Every Day - 1222 Words

Government affects life every day. Citizens of the United States are born into a inherited freedom. Some of these freedoms include but are not limited to the freedom of speech, freedom of religion and freedom assembly. As a nation history is littered with conflicts and wars that were fought to protect those freedoms. These days those hard-fought battles are taken for granted as it is easy to assume that they are entitlements. These freedoms that are enjoyed were not won easily nor did they occur overnight. In fact, in the 17th century people were hungry for some sort of consistency this left the door open for philosophers and their philosophies to make an impact. Philosophers such as John Locke, Thomas Hobbes, and Jean-Jacques Rousseau made strong cases for their individual points of view however, of these three the closest to the most scripturally correct theory of government is John Locke. When developing a view of government Locke answered some very important questions. One of which was what is political power? Political Power, then, I take to be a right of making laws, with penalties of death and, consequently, all less penalties for the regulating and preserving of property, and of employing the force of the community in the execution of such laws and in the defense of the commonwealth from foreign injury, and all this only for the public good.† The absolute most critical impact that molded the establishing of the Assembled States originates from John Locke, aShow MoreRelatedNutrition : An Important Element Of A Healthy Population1341 Words   |  6 Pageseconomic development in an economy. Food policies are directly related to the level of economic performance. Substantial literature indicates that nutrition directly affects the level of population health in the economy. A healthy population is more economically productive compared to a starving population. Nutritional value directs affect significantly the level of economic development in a nation. This study will mainly focus on the role food in economic performance. The study will greatly focus onRead MoreGovernment s Effect On The Government Essay1413 Words   |  6 PagesThe government affects Americans in several ways that many fail to realize. One could not walk down the street without seeing the government’s effect on our everyday lives. The questions we m ay have though are what are the levels of government? What is federalism? How does the government affect individuals every day? Do we need government? Do Americans appreciate the importance of our government? These are all questions that will be answered for we as individuals must understand how this governmentRead MoreAir Pollution Affects Our Environment963 Words   |  4 Pagesronment? Air pollution affects our environment because it causes health problems, negatively affects the economy, and causes drastic weather changes. Air pollution is one of the world s biggest killers. 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Media And Its Impact On Society Essay - 1903 Words

Media has been growing for a numerous amount of years, and it will only keep rising. You could say that nearly everyone around you has some sort of technological device or way in which they can access the media, these are what we call print, audio visual and on-line media. Print media includes things such as newspapers, magazines and even books, Audio visual media includes your TV, radio or even music and finally on-line media is mostly photos or videos that are spread over the internet. With the media we are able to see what is going on around the world through a computer or TV screen without actually being there, thus we can all share knowledge within our cultures. Each of these pieces of media will have some sort of impact on an individual’s life whether that be watching the news or listening to a certain type of music but the ways that this can influence someone can differ through their cultural identity. Sender, Message and Receiver (S-M-R) is a model for communication that starts with a producer, the message that they publish into society and the views that people get from that message. Sender is the starting point of this model, whereby you look at who owns certain aspects of the media and what their interests are. Global Media ownership are bigger corporations such as Disney and Time Warner, these big companies own most of the TV channels and films that we watch for example, Disney owns ABC and Marvel Studios so you can see that they might want to bring oneShow MoreRelatedThe Media And Its Impact On Society Essay1723 Words   |  7 Pagesonce said, â€Å"Whoever controls the media, controls the mind†. The Media have become one of the most dominant source of education of the 21st century. We could argue that most Americans use the media as their main source of information. The side effect of that is the fact that the media are very polarized. With the ongoing polarization, we could hypothesize that people would have been more politically educated and oriented if the media was not infiltrated. Mass media are expected to be educational.Read MoreThe Media And Its Impact On Society1678 Words   |  7 Pages When you are young you don t realize that what you are watching on the television is shaping many of your beliefs, distorting what is fictional and what is reality. The media plays a huge role in stereotyping black people compared to white people which has a major impact in how we view the people in our world. When we are watching tv or listening to the radio and it is constantly relating the color of a person s skin to their actions. This causes the audience to associate these actions with aRead MoreThe Impact of Media on Society853 Words   |  3 PagesHow much of an impact does the media have on your life? How many hours do you spend on the phone, watching television, or browsing the internet? Whether you choose to believe it or not, the media plays an enormous role in our everyday lives, and its impacts continues to stretch as technological advancements and other inn ovative creations come into place. One of the largest groups that the media affects, we fear is our children. As media continuously grows and undergoes changes, more and more childrenRead MoreThe Media And Its Impact On Society Essay1721 Words   |  7 Pagesonce said, â€Å"Whoever controls the media, controls the mind†. The Media have becoming one of the most dominant source of education of the 21st century. We could argue that most americans use the media as their main source of information. The side effect on that is the fact that the media is very polarized. With the ongoing polarization, we could hypothesize that people would have been more politically educated and oriented if the media was not infiltrated. Mass media is expected to be educational. PublicRead MoreMedia And Its Impact On Society Essay1625 Words   |  7 PagesMedia can be defined as â€Å"the means of communication as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely† and is fully ingrained into our society. In fact, according to Nielsen’s Total Audience Report, during the 1st Quarter of 2016, American adults consumed media at a daily average of 10 hours and 39 minutes. Media not only entertains us and serves as an important agent of communication, but also plays a crucial role in the socialization of culturalRead MoreThe Impact Of Media On Society1435 Words   |  6 Pagesâ€Å"Mass media is a significant force in modern culture. Sociologists refer to this as a mediated culture where media reflects and creates the culture† (â€Å"The Role and Influence of Mass Media†, n.d, para.2). Media has affected to the most area of human life include relationship, education, careers, and entertainment. There were a lot of researches about the impacts of media to society from negative to positive effects; however, researchers were not pay attention to the impacts of media in inequalityRead MoreThe Media And Its Impact On Society1161 Words   |  5 PagesThe media plays a significant role in developing awareness on various different subjects. Without the media, people would be much less informed on many social and economic issues. The media can be credited for improvements in these sectors today as it engages the public to have an opinion of our on-going evolvements by releasing daily reports on such topics. In terms of charitable aid the media has greatly developed our awareness with a nature that influences us to feel sympathy for those less fortunateRead MoreMedia And Its Impact On Society1696 Words   |  7 Pages Media has an impact on many of the population’s everyday life. It comes to no surprise that the media i s closely related with body imaging. There are thousands of advertisements out in the media that depict images of beauty and physical attractiveness which are unrealistic. The masses see these images and think that they are achievable thus lowering the self-esteem of many. Many of these commercials and advertisements fall under the category of the following: weight loss, clothing, cosmetics andRead MoreThe Impact Of Media On Society1853 Words   |  8 Pages In twenty first century, media is unavoidable in society. Every human being is exposed to countless media images, advertisements, magazines, TV shows in their everyday lives. Media is everywhere, it’s hard to avoid and there’s no escaping from it. Almost every home in America has a cell phone, internet connection, or a television. If not, billboard signs, magazines, and store advertisements are everywhere in society. Media is designed to advertise, entertain, giving informationRead MoreThe Impact Of The Media On Society1787 Words   |  8 PagesThe media is a major part of modern society today and holds immense powers over multiple organisations, it has the ability to influence opinions of society through its many channels which include â€Å"†¦ every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax and internet† (Business Dictionary, 2017). One of the greatest aspec ts of society that the media has power over are sporting organisations and the athletes that are associated

Coronary Artery Disease and Plant Based Diet Essay Sample free essay sample

In Adults With Advanced Coronary Artery Disease Can a Plant-Based. Ayurvedic Diet Stop the Progression of the Disease and/or Reverse its Effectss Better Than Treatment with Medications and Medical Interventions? Jennifer Dodge Bryan College of Health Sciences Coronary arteria disease ( CAD ) is a narrowing of the little blood vass that supply blood and O to the bosom. The narrowing is caused by a buildup of plaque in the arterias which is besides called the hardening of the arterias. As the disease progresses. blood flow to the bosom can decelerate down or halt. Persons with this grade of disease typically have suffered from one or more bosom onslaughts and may hold marks and symptoms of ischaemia such as thorax hurting and pneumonic hydrops. It is the taking cause of decease in the United States for work forces and adult females. Treatment for CAD consists of taking one or more medicines to handle blood force per unit area. diabetes. or high cholesterin such as nitrates. Ca channel adversaries. ACE-inhibitors. and lipid-lowering medicines. The end of these drugs is to cut down blood force per unit area to less than or equal to 140/90 and LDL cholesterol degree less than or equal to 100 mg/dL. Some people can keep a healthy life by altering their diet. halting smoke and taking medicine. Other people will necessitate medical processs such as angioplasty or surgery. Vegetarians have been shown to hold a 24 % reduced hazard of deceasing from bosom disease ( Esselstyne. 2008 ) . This literature reappraisal is being conducted to find if an Ayurvedic diet can halt the patterned advance of the disease and besides change by reversal its effects alternatively of handling them with medicines and medical intercessions in grownups with advanced coronary arteria disease. Literature Review In a survey by Ornish. D. . Scherwitz. L. . Billings. J. . Gould. L. ( 1998 ) . the research workers discovered that the patterned advance of coronary arteria disease could be stopped or reversed without utilizing lipid-lowering drugs. The patterned advance was stopped by prolonging intensive lifestyle alterations dwelling of a vegetarian diet and exercising. After one twelvemonth. the participants who were able to keep the life style alterations showed a 37. 2 % decrease in LDL cholesterin degrees and had a 91 % decrease in the frequence of anginose episodes. There was besides an mean per centum diameter stricture arrested development from 40 % to 37. 8 % . In contrast. the patients with the usual attention control such as with lipid-lowering medicines and other medicines made merely a 6 % decrease in LDL degrees and had 16. 5 % addition in the frequence of anginose episodes. Their per centum diameter stricture really progressed from 42. 7 % to 46. 1 % . The trouble is in keeping such lifestyle alterations. The experimental group attachment was first-class the first twelvemonth and good after 5 old ages. Another benefit to the works based diet with exercising was that the experimental group lost on mean 23. 9 lbs the first twelvemonth. Weight is a hazard factor in developing coronary arteria disease. Bing fleshy can increase blood force per unit area. addition hazard for diabetes. and perchance increase LDL degrees. These findings support the feasibleness of fillet and besides change by reversaling the patterned advance of coronary arteria disease in grownups by keeping a plant-based. Ayurvedic diet. Another survey by He. F. et Al ( 2007 ) besides set out to find the relation of fruit and vegetable consumption and the incidence of coronary arteria disease. The survey showed that an increased ingestion of fruit and veggies is related to about 17 % decrease of the hazard of developing coronary arteria disease. Persons had to devour more than 5 helpings per twenty-four hours. This was besides combined with other lifestyle alterations such as exercising and smoke surcease. There were jobs with the survey in that they could non accurately mensurate the dietetic appraisal and persons who eat more fruits and veggies tend to intake less salt and saturated fat and besides exercising more and don’t fume. It is speculated that there will be a stronger association in the decrease of coronary arteria disease with those veggies that contain more protective foods like K. Other similar surveies by Yancey. W. et Al ( 2003 ) . Kromhout. D. et Al ( 2002 ) . Esselstyn. C. ( 2008 ) and Hu. F. . et Al ( 2001 ) besides support that life style and diet straight affect our wellness and quality of life. Surprisingly small information is available to turn to whether diet can change by reversal and forestall the patterned advance of coronary bosom disease. The surveies are normally few because controlled tests on diet and disease in persons is expensive and hard to obtain between experimental and control groups. Presently there exists little surveies mensurating intermediary terminal points and supply small direct grounds about which diets can protract life or prevent coronary bosom disease. One survey randomized 412 work forces into either a cholesterin take downing diet or a control diet. Work force in the low cholesterin group showed a 17. 6 % decrease in entire cholesterin over 5 old ages and after 11 old ages had significantly fewer bosom related deceases. Dr. Esselstyn has gone farther into analyzing the effects of a works based diet. He began his survey in 1985. His program called for a diet of no meats and no added fats with an accent on whole grain nutrients. veggies. fruits and beans. He combined the survey with exercising. emphasis direction and group support. With this program he was able to change by reversal terrible coronary arteria disease without the usage of lipid-lowering medicines or other drugs. He is presently a adviser for a Cleveland Clinic to direct the Cardiovascular Disease Prevention and Reversal Program. One job he has encountered is that most infirmaries make a batch of money on bosom surgeries and processs. It costs well less per twelvemonth to set about a low-fat. plant-based diet as a exclusive intervention for cardiovascular disease. Animal protein is the underlying cause of bosom disease and shot because it puts concentrated fat and cholesterin into the digestive system taking to coronary artery disease an d high blood force per unit area. Research Design The intent for this survey is to find whether a plant-based. Ayurvedic diet will halt the patterned advance of the disease and/or change by reversal its effects better than intervention with medicines and medical intercessions in grownups with advanced coronary arteria disease. The independent variable is a plant-based. oil free diet. The dependent variable in the proposed survey is the grade of coronary arteria disease which will be measured from bosom catheterisation. Demographic variables of gender. age. and race will besides be analyzed. Extraneous variables in this survey are blood force per unit area. weight. cholesterin degree. and bosom rate. The research survey will follow an experimental design by using randomised clinical test. There will be a control group and an experimental group made up of single voluntaries who have been diagnosed with advanced coronary arteria disease with about 25 participants in each group. The intervention intercession for the experimental group will be a life-style alteration consisting of a plant-based. oil free diet. The experimental group will have the criterion attention for coronary arteria disease by their heart specialists. The grade of coronary arteria disease will be measured in each person at one twelvemonth and so at 5 old ages by cardiac catheterisation. A restrictions involved with this type of survey is the ability to command the participant’s life style. We will non be able to supervise each patient on a day-to-day footing to find whether they are eating decently. The survey besides requires a long period of clip in order to find a alteration in the grade of coronary arteria disease which requires a batch of subject for the participants. Besides. a batch can alter in 5 old ages sing a patient’s demand for a process or medicine or other lifestyle alterations. Sample The participants for this survey will be work forces and adult females between the ages of 45-65 old ages diagnosed by heart specialists with advanced coronary arteria disease confirmed with cardiac catheterisation. Participants in the experimental group must be willing to do an intensive life style alteration and all participants are presently non vegetarians. Permission will be obtained from their heart specialist for topics to take part in the survey. 50 participants will be chosen for this survey to hold 25 in each group. Data Collection All survey participants will undergo an initial cardiac catheterisation to find the grade of coronary arteria disease which is measured in per centums. Participants in the experimental group will be educated about the diet they are to keep by a dietician and they will be given educational booklets to assist steer them about what they can or can’t eat. All participants will hold scheduled assignments with heart specialists at 6 months and so every twelvemonth or as prescribed by their physician. The participants will hold a scheduled cardiac catheterisation at one twelvemonth and so at 5 old ages. Their blood force per unit area. cholesterin. bosom rate. and weight will besides be obtained at each doctor’s visit. Data Analysis The informations collected from the cardiac catheterisations will be analyzed by a Dependent t-Test. The Dependent t-Test is besides called the paired-samples t-test. It compares two related groups to observe whether there are any statistically important differences between the groups. In this survey we will be comparing the grade of coronary arteria disease. The information collected for the blood force per unit area. cholesterin. bosom rate. and weight will be assessed by usage of analysis of discrepancy ANOVA to compare the two groups to find whether differences between them are important. The statistical significance for this survey will be less than 5 % . Ethical Considerations The survey will be conducted if it is approved by the ethical reappraisal board. Patients will be informed to understand the hazard of take parting in a survey that requires them to do intensive lifestyle alterations. Blessing from heart specialist will be indispensable to guarantee the wellbeing of the patients. Patients will non be required to pay for the bosom catheterisations because they may be required to hold some performed that would non be necessary if non for this survey. The participants of the survey will be to the full informed about the hazard factors and written and verbal consent will be obtained. Participants will besides be informed that there is a grade of uncomfortableness and hazard involved in a bosom catheterisation process. Privacy and confidentiality will be protected for the participants involved in the survey. Decision There is documented cogent evidence that hapless diet lead to the build- up of plaques in the arterias ensuing in complaints such as high blood force per unit area. high blood pressure. and bosom disease. The chief perpetrators are high protein diets which are rich in concentrated carnal fats. There is a huge pick of prescription drugs available to medicate patients. but many of these can bring forth unpleasant and sometimes unsafe side effects. Beta blockers are frequently used to widen arterias. decelerate the bosom rate. and lower blood force per unit area but they can do sleep perturbation. powerlessness. giddiness. wheezing. digestive piece of land jobs. and even skin roseolas. Nitrates can cut down bosom onslaughts. but can besides do giddiness. sickness and emesis. The pharmaceutical industry has made a batch of money on drugs that can be used to handle coronary arteria disease. but many people are incognizant of the side effects. More research is needed to find if diet alone can assist change by reversal and forestall coronary bosom disease. Therefore. the purpose of this survey is to look into whether a plant-based. Ayurvedic diet can halt the patterned advance of the disease and/or change by reversal its effects better than intervention with medicines and medical intercessions. Mentions Esselstyn. C. ( 2008 ) . Prevent and change by reversal bosom disease. New York. New york: Penguin Group. Ornish. D. . Scherwitz. L. . Billings. J. . Gould. L. ( 1998 ) . Intensive lifestyle alterations for reversal of coronary bosom disease. The Journal of the American Medical Association. 280 ( 23 ) . He. F. . Nowson. C. . Lucas. M ( 2007 ) . Increased ingestion of fruit and veggies is related to a reduced hazard of coronary bosom disease: Meta-analysis of cohort surveies. Journal of Human Hypertension. 717-728 Kromhout. D. . Menotti. A. . Kesteloot. H. . Sans. S. ( 2002 ) . Prevention of coronary bosom disease by diet and lifestyle. The Journal of the American Heart Association. 893-898 Hu. F. . Manson. J. . Willett. W. ( 2001 ) Types of dietetic fat and hazard of coronary bosom disease: A critical reappraisal. Journal of the American College of Nutrition. 20 ( 15-19 ) Yancy. W. . Westman. E. . French. P. . Califf. R. ( 2003 ) . Diets and clinical coronary events. The Journal of the American Heart Association. 107 ( 10-16 ) Irving. David ( 2011 ) . A simple remedy for bosom disease. The Protein Myth. Retrieved from hypertext transfer protocol: //www. disinfo. com/2011/09/a-simple-cure-for-heart-disease/

Is the Life-Span Approach Essential to Human Development free essay sample

Human development has been a subject of interest among modern researchers. The most prominent theory in human development is the life-span approach which is made up of various concepts. This essay aims to show the importance of the life-span approach by analysing some of the concepts that make up this approach, such as multi-directionality historical location and contexualism among others. This essay will critically analyse some of the assumptions of the life-span approach. It will also examine arguments against the lifespan approach as well as other theories of human development such as Freud’s psychoanalytic theory with the aim of showing that this approach is essential for understanding human development. One of the major assumptions of the life-span approach as suggested by Baites, (1987) is that development is a ‘life-long process’ by this he meant that developmental changes occur throughout a person’s life, from the point of conception till death (Sugarman, 1986). We will write a custom essay sample on Is the Life-Span Approach Essential to Human Development or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Baltes, (1987) went on to state that development as a life-long process assumes that, no point in a person’s developmental life is more important than the other, every period of a person’s life is equally important weather it is childhood or aging, they are all important periods of development though this assumption is in direct contradiction to other theorists of human development such as Freud who believed that development ends at childhood and that adulthood is an extended version of childhood and that aging is more of â€Å"loss in adaptive capacity† hence does not qualify to be put in the paradigms of development . This has constituted the gain and loss argument (Baltes, 1987). Research on intelligence has shown that other forms of intelligence which involving reviewing of one’s life and wisdom emerge in old age and these forms of intelligence are not ‘genetically wired from birth† as suggested by Freud and (Baltes, 1987). This goes to show that development is not restricted to certain periods of a person’s life but happens up until death; hence the life-span approach is essential in understanding human development. With the desire to proove the importance of the life-span approach in human development This essay will look at another assumption put forward by life-span theorists which state that development is malti-directional, (Baltes, 1987). This means that human development has different forms and differs in the routes that it takes thoughout the developmental process for example the presents of degenerative and growth abilities in a person (Stenberg, Bornstein, Yandell, Rook, 011). It has also been noted by Li Freund, (2005) that development as viewed by the life-span theory is not a one way procces of accumulation but that some developmental aspect increase while others decline (Li Freund, 2005). Research by (cattel and horn, 1982 ) shows that a person consits of two types of intelligance mamely fluid and crystalized intelligance. According to this research fluid intelligance showed a declining function as compared to cristalized which showed accumulation tendancies (Baltes, 1987) This evidence shows that development is not a one way procces but takes different directions and that includes both childhood development and aiging, reafirming the point made above that aiging also qualifies to be considered as being part of development. Also in southafrica it has been noted that due to the inaccesibility of adiquate health care by children during the apartheid some children were born with birth defects while others suffered from malnutrition and became disabled showing the different varyng trajectories that human development can take (Youth hearings, 1997). Therefore the presence of malti-directionality as a life-span concept helps us to understand the various dimentions and directions taken by development throghout a person’s life hence it earns its importance in understanding human development. The life-span approach again plays a very important role in understanding human development when looking at the assumption that ‘development is historically embeded’ (Elder, 1998). This concept cannot be separated from the concept of contexualism hence Elder, (1998)’s work is to be viewed in light of the two concepts. According to Baites, (1987) the idea behind this assumption is that the historical location of a person together with the socio, economic and caltural experiences the individual encounter during that time has an impact on how he developes. He went on to say that this assumption brings in history as an important factor that facilitates one’s nature of deverlopment To support this assumption it was discovered that children who faced economic hardships during the time of the great depression looked far much older than their normal age but tended to recover when the conditions got better showing again that development is a continous procces (Elder, 1998). To further support this line of thinking it must be clarified that Elder, (1998) is stressing the fact that there is continous interplay between factors such as history, timing of life transitions such as early pregnancy, shared elationships and a person’s unique ability to execise agency which has been defined by Baites, (1987) as plasticity These factors greatly influence the developmental trajectories of a person (Sugarman, 1986). To support this he turns his attention to the oakland and berkely studies done on children who experiences the second world wa r, the great depression and the korean war. As shown by this research children born during the economic meltdown of the great depression probably laked proper parenting and this affected maturation. He went on to mention that children who lived during the second world war and the korean war had different experienes as compared to the oakland study and their developmental gains and losses were different. In southafrica research shows that black children who lived during the apatheid era ended up in sqatter camps without any aducation, with poor sanitation no recreation facilities and high health risks, this forced some to join ganges. Removal from their land also caused identity confusion which is a very important developmental task according to Erikson. showng that historcal context brings with it a unique experience that individuals are exposed to and this has a great impact on one’s developmet reafirming the claim tht the life-span approach is important in understanding human development. It has also been brought to attention that the research methods used by life-span researchers are to some extent unreliable and may produce inaccurate information. As critics of this approach have noted life-span researchers mainly use introspection, questioning and obsarvation for example Elder, (1998) on his study of children of the great depression admits that they would ask the subjects on how they thought the great depression influenced their lives, Havighurst also used the same technique in his study of developmental tasks and this is problematic since subjects are most likely unware of their developmental tasks and deficits (Sugarman, 1986). He went on to say researcher bias is also a broblem for example theorists like Erikson may have been influenced to research by their background and the results they produce may bear similarities to what they personaly feel, not the actual facts on the ground. Pllasticity is another life-span concept that t can help us understand human development. Though it has been mentioned above we now look at it in more detail. According to (Li Freund, 2005) it is the campacity of the individual to influence his own developmen meaning a person may counciously or uconciously influence heir own developme. Biological research on cortical plasticity across the life-span by (Li Freund, 2005) has shown that the brain of adults can change its stractural and functional organisation due to its developmental history. The research also showed the reorganisation of functions of the cortex in old age such as the use of both hemspheres to compansate for decline and this shows the importance of pasticity in h uman develoment. The last charecteristic of the life-span approach to be discussed is the fact that human development is multi-disciplinary meaning that it encompasses other fields such as bbiology, sociology and anthropology (Baltes, 1987). This assumption is further supported by Huvighurst (1972) who also suggest that developmental tasks arise from ‘physical maturation, caltural presure and individual aspirations (Sugarman, 1986). He gives the example that learning to read may be as a result caltural influence, one’s willingness to read and your mental or cognitive capability hence these three fields may simaltenously influence development. Though this essay aims to assert the importants of the life-span approach to development we cannot turn a blind eye on some of the weaknesses and critisisms brought forward agains this approach therefore we will start with the last concept which stated that human development is is malti-desciplinary. Schoolars like Sugarman, (1986) have argued that much of the work presented to support the assumption remains in doupt since research done in german society may not be applicable on a Southafrican context and therefore this particular concept does not fully expain human development of all people across the world since developmental tasks such as choosing a job are calture specific (Havighurst, 1972). Another critisism of the life-span approach is that it that some of its ideas are incontradiction with its principles for example Sugarman, (1986) notes that life-span developmental theorists offer a road map of development, Erikson’s eight stages and Havighurst’s assumption that failare to overcome a particular stage would result in unhappyness. This is in direct contradiction to the notion that development is malti-directional and does not follow a particular pattern of developmen which bergs the question as to weather this approach is really essential in understanding human development. After closely examining the assumptions of the life-span approach and the arguments presented against it, it is evident that the approach has a lot of inconsistancies and that the research methods used to some extend are inconclusive. After aknowledging these facts it is however iumportant to note that not all of the life-span approach’s research is obtained by quationable means and that it is the only theory of human development which better explains human development in Southafrica. The life-span approach is also to be credited for being the only thery of human development which is malti-disciplinary and it is also not deterministc in that there is always hope to overcome life;s challenges Also its methods are easily applicable therefore in conclusion it remains beyond reasonable doupt that development is a life-long procces and that the life-span approach is vital in understanding human development. ? References Baites, P. B. (1987). Theoretical propositions of life-span developmental psychology: On the dynamics between growth and decline. Developmental Psychology, 611-623. Boyd, D. , Bee, H. (2006). Life span development (4th ed. ). Boston: MA Pearson Education. Elder, G. H. (1998). The life course a developmental theory. Child development. BF431 . M374 1972. Havisghurst, R. (1972). Developmental tasks and education. (3rd ed. ). New York : D. McKay Co. BF701 . H37 1972. evelopmental theory. Child development, 69, 1-12. Leo, B. , Kloep, H. , Kloep, M. (2002). Lifespan Development Resources, Challenges and Risks. Oxford: Thomson Learning. Li, S. C. Freund, A. M. (2005). Advances in lifespan psychology;A Forcus on biocaltural and personal influences. Research in human development, 1-23. Salkind, N. J. (2004). Intoduction to Theories of Human Development. Califonia: Sage Publications. Stenberg, L. , Bornstein, M. H. , Yandell, D. L. , Rook, K. S. (2011). Life-Span development;Infancy through chidhood. Belmont: WAadsworth Cengage Learning. Sugarman, L. (1986). New essential psychology:Life-Span development, concepts th eories and interventions. New York: Methen Inc.

Psychology-Object relations essays

Psychology-Object relations essays Object Relations theorists conceptualize therapeutic action differently then Freud, stressing the need for change in mental representations of the self, object and the affect connecting the two. They believe that such changes are brought about not only through analyst interpretation, but also through the therapeutic relationship. Generally, Object Relations theorists believe that the therapeutic relationship should provide a holding environment for the patient; an environment in which the patients self and object representations, along with their affective states, are held and then returned to the patient after they have been processed and modified by the therapist. To do this effectively, the analyst deals with a narrative rather than historical truth. That is the object, the mental representation of another person, can, and often is based on a distortion. It is this internalized object that the analyst must contend with. Object relations theory follows Erik Ericksons theory of development, which grew from and was consistent with Freuds theory. Erickson described eight stages of the life cycle. The stages are not fixed in time, but a person may have residual problems carried from one stage to the next causing stress or regression. He believed that the goal of therapy is to recognize how a person passed through the various life cycles and then work through unresolved conflicts by way of the therapeutic relationship. Object relations theories vary widely; some are consistent with Freudian theories, others are not. Melanie Klien postulated a theory of internal object relations that was closely linked to drives. She suggests that the infant ego undergoes a splitting process to deal with the terror of annihilation. She thought that Freuds concept of the death instinct was key to understanding aggression, hatred and badness. Klein espoused a persecutor...

Ray Tomlinson Invented Internet-Based Email

Ray Tomlinson Invented Internet-Based Email Electronic mail  (email) is a way of exchanging digital messages between people using different computers.   Email operates across  computer networks, which in the 2010s, pretty much means the internet. Some early email systems required the writer and the recipient to both be  online  at the same time, sort of like instant messaging. Todays email systems are based on a  store-and-forward  model. Email  servers  accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simultaneously; they need to connect only briefly, typically to a  mail server, for as long as it takes to send or receive messages. From ASCII to MIME Originally an  ASCII  text-only communications medium, Internet email was extended by  Multipurpose Internet Mail Extensions  (MIME) to carry text in other character sets and multimedia content attachments.  International email, with internationalized email addresses, has been standardized, but as of 2017, not widely adopted. The history of modern, global Internet email services reaches back to the early  ARPANET, with standards for encoding email messages proposed as early as 1973. An email message sent in the early 1970s looks very similar to a basic text email sent today. Email played an important part in creating the Internet,  and the conversion from ARPANET to the Internet in the early 1980s produced the core of the current services. The ARPANET initially used extensions to the  File Transfer Protocol  (FTP) to exchange network email, but this is now done with the  Simple Mail Transfer Protocol  (SMTP). Ray Tomlinsons Contributions Computer engineer Ray Tomlinson invented internet-based email in late 1971. Under ARPAnet, several major innovations occurred: email (or electronic mail), the ability to send simple messages to another person across the network (1971). Ray Tomlinson worked as a computer engineer for Bolt Beranek and Newman (BBN), the company hired by the United States Defense Department to build the first Internet in 1968. Ray Tomlinson was experimenting with a popular program he wrote called SNDMSG that the ARPANET programmers and researchers were using on the network computers (Digital PDP-10s) to leave messages for each other. SNDMSG was a local electronic message program. You could only leave messages on the computer that you were using for other persons using that computer to read. Tomlinson used a file transfer protocol that he was working on called CYPNET to adapt the SNDMSG program so it could send electronic messages to any computer on the ARPANET network. The Symbol Ray Tomlinson chose the symbol to tell which user was at what computer. The goes in between the users login name and the name of his/her host computer. What Was the First Email Ever Sent? The first email was sent between two computers that were actually sitting beside  each other. However, the ARPANET network was used as the connection between the two. The first email message was QWERTYUIOP. Ray Tomlinson is quoted as saying he invented email,Mostly because it seemed like a neat idea. No one was asking for email.

Vicarious Liability and the Close Connection Test Essay

Vicarious Liability and the Close Connection Test - Essay Example In Lister, the close connection test was first enumerated, finding that it was fair and just to find a close connection between the warden's sexual abuse of boys in his care and his duties as a warden. In other words, in this case, it found that the sexual abuse was inextricably woven in the duties of the warden, in that if the warden did not have the duties that he did   - checking up on children at night, alone – then the warden would not have the opportunity to sexually abuse the boys in his care. While this case was landmark, in that it put employers on the hook for intentional torts if the intentional torts arose because the duties of the employee essentially allowed the intentional tort to occur, this rule is not sufficiently bright line to encompass every situation. This principle would come into play in the case of Dubai Aluminum v. Salaam as well.   In the case of Dubai, the question was whether the firm would be liable for tortious acts of a member of the partner ship, as well as acts which would be considered to be equitable wrongs, such as the wrongs which were engaged in by Salaam in this case.   There are elements of agent and principle in this case, because Amhurst in this case would be considered to be an agent of the solicitor firm that he was a partner of.   However, in this case, it was held to be in the ordinary course of business, so both tortious wrongs and dishonest breaches would make the firm vicariously liable, therefore the principle should be on the hook for the agent's acts.... i case, it has long been a tenant for torts that it does not matter if something is expressly forbidden – typically the employer would still be liable for the actions of the employee. This principle was established in 1862 with the case of Limpus v. London General Omnibus Co.2 In the Limpus case, the company expressly told the driver of the omnibus not to race other omnibuses, yet the driver did this, and the omnibus overturned. However, the Limpus case is difficult to square with another case with similar facts, which found that if an employee does something that is not done with the knowledge or consent of the employer, this often means that the employer is not vicariously liable for the resulting negligence, which puts the onus on the injured party. The case is Conway v. George Wimpey & Co. Ltd.3 In the Conway case, the employee picked up the plaintiff, who was also an employee, and got into an accident. Since the employer did not know nor authorize the employee to do this, it was held that the employer was not liable. This seems to be an arbitrary case, in light of the principles set forth in Limpus. New Close Connection Test While the old test states that employers are generally no liable for their employees’ intentional acts, this has been evolving. Consider the case of Lister v. Hesley Hall Ltd.4 This apparently was one of the first times that employers are said to be liable for intentional acts of their employees. In Lister, the close connection test was first enumerated, finding that it was fair and just to find a close connection between the warden's sexual abuse of boys in his care and his duties as a warden. In other words, in this case, it found that the sexual abuse was inextricably woven in the duties of the warden, in that if the warden did not have

Hypertension Assignment Example | Topics and Well Written Essays - 250 words

Hypertension - Assignment Example The DASH eating plan tends to also regulate the amount of saturated fat, unsaturated fat, cholesterol, carbohydrate, magnesium, fiber and other essential nutrients in food. It has helped me realize the numerous benefits of less sodium consumption and higher potassium intake. The advantages are varied that range from fast reduction of blood pressure, it helps in reducing cholesterol in a phased manner, the reduction of insulin resistance, the prevention of heart diseases and strokes, the prevention of any types of chronic liver aliments, it delays and even fights against osteoporosis, it reduces the risk of certain types of cancers, it mitigates obesity and also leads to an overall feeling of wellness (Coben 95). There is also an increased effort on maintaining an overall healthy lifestyle that involves eating food in the right proportions. This assignment about hypertension has inculcated the values of healthy living in me, other than the food intake aspect of this plan. It espouses eating food in right portions and in moderation. The food should be comprised of higher levels of grains, fiber, potassium, green vegetables, low quantities of red meat and alcohol (Karppanen and Mervaala 126). Healthy lifestyle and exercising is also a part of this plan. This hypertension plan emphasizes the need for exercising five to six times a week. It also allots a lot of importance on keeping a brisk lifestyle. Overall, this assignment has helped me to learn about the importance of lower sodium intake, higher potassium intake, the importance of DASH diet, weight loss and a healthy

The Grammar Translation Method Essay Example for Free

The Grammar Translation Method Essay History The Grammar Translation Method is an old method which was originally used to teach dead languages which explains why it focuses mainly on the written form at the expense of the oral form. It was designed according to the faculty psychology approach which was very popular during the 18th and 19th century. It contended that † mental discipline was essential for strengthening the powers of the mind†. The way to do this was through learning classical literature of the Greeks and Romans. Method ï‚ §Use of mother tongue. ï‚ §Vocabulary items are taught in the form of word lists. ï‚ §Elaborate explanations of grammar. ï‚ §Focus on the morphology and syntax. ï‚ §Reading of difficult texts early in the course. ï‚ §Practice focuses on exercises translating sentences or texts from mother tongue to the target language and vice versa. It is surprising to see that the Grammar Translation Method was still in use in some classrooms during the late decades of the 20th century. May be, it’s because it bears some advantages. Advantages ï‚ §Translation is the easiest and shortest way of explaining meaning of words and phrases. ï‚ §Learners have no difficulties to understand the lesson as it is carried out in the mother tongue. ï‚ §It is a labor-saving method as the teacher carries out everything in the mother tongue. Criticism ï‚ §What the method is good at is â€Å"teaching about the language† , not â€Å"teaching the language†. ï‚ §Speaking or any kind of spontaneous creative output was missing from the curriculum. ï‚ §Students lacked an active role in the classroom. ï‚ §Very little attention is paid to communication. ï‚ §Very little attention is paid to content. ï‚ §Translation is sometimes misleading. By MAHA YAHYA AL-YAHYA

Solutions to preventing the spread of global warming and its affects Es

â€Å"The American flag has gone through changes over time; those changes have made an impact on our country and made it what it is today.† Our earth is like the American flag, it is constantly changing, and one issue that affects our earth is global warming. We now live in an industrialized world which is filled with many new technologies that provide goods and services to us, provide us with energy and electricity and transportation. These new technological advances have made our lives much easier to live with. These technologies include things such as: factories, power plants, automobiles, etc†¦ this has made the human population very dependent and accustomed to all of these technological advances. The use of technology requires the energy of fossil fuels to keep it running. By using fossil fuel energy we are releasing harmful green-house gases into our atmosphere, we are slowly bringing forth climate changes and environmental issues to our society. To respond to thes e global warming issues, we must promote awareness and educate people in our society and let them know that humans influence the environment around them. We must also educate people to find better technological advances that will improve global and environmental issues, by doing so we will drastically alter the environment around us in a more positive way. Many years ago, society thought that the threat of global warming would never arise during our life time expectancies as well as our children’s generation. Recently global warming is being recognized and accepted by experts from the scientific community as well as public society. Global warming is caused by the over use of fossil fuel materials. Richard A. Kerr, author and reporter for Science Magazine, believes that ... ...ng Sides: Clashing Views on Global Issues 7thed. New York: McGraw Hill, 2012: 130-134. Print. Kerr, Richard A., â€Å"Globalization Warming Is Changing the World.† Science. 316(2007): 188-190. JSTOR.Web. 4 Feb 2014 Solomon Barry D. et al., â€Å"Global Warming.†Science.247(1990): 620. JSTOR.Web. 4 Feb 2014 Monastersky R., â€Å"EPA Offers Options to Slow Global Warming.† Science News. 135(1989): 183. JSTOR.Web. 4 Feb 2014 â€Å"The Rising Cost of Natural Hazards : Feature Articles. â€Å" The Rising Cost of Natural Hazards : Feature Articles. N.p., n.d. Web. 20 Apr. 2014 Than , Ker. â€Å"Scientist: Natural Disaster Becoming More Common.† LiveScience. TechMedia Network, 17 Oct. 2005. Web. 20 Apr. 2014 Malakoff, David. â€Å"Global Warming Is Not a Crisis† NPR. NPR, 22 Mar. 2007. Web. 22 Apr. 2014 Shah, Anup. â€Å"Climate Change and Global Warming.† – Global Issues. N.p., 19 Jan. 2014. Web. 19 Apr. 2014.

Gender Roles and the Perception of Women Essay

There was a time that having a daughter born to a family evoked more pity than congratulations from the community. Sons were valued more for they were viewed to bring practical help towards augmenting the family income through physical labor, as well as ensuring that the family name lives on with his progeny. (â€Å"Feminism†) Daughters were valued only for the potential honor they could bring the family with a good marriage. In olden days, a good marriage was not necessarily defined by the couple’s happiness but rather was deemed as such if both families stand to benefit from the union. Usually benefits would be measured in wealth, alliance or business. Marriages then were basically â€Å"mergers. † Women were not expected to accomplish anything other than the mastery of domestic duties and union with a suitable husband. After marriage, the only duties that a woman is supposed to fulfill are to look after the needs of her husband and give birth to as many children as possible with preference to the birthing of sons. The 1920’s and 30’s saw a wave of feminism that sought to overturn the traditional gender role assigned to women. They viewed patriarchy as oppressive to women and advanced the thinking that women are complements of males and therefore should be treated as equals. The 1920’s also saw a major victory for women in the United States with the passage of a law that allowed for women’s suffrage. (â€Å"Feminism†) The Second World War in the 1940’s also provided women with the opportunity to prove their worth outside their duties as homemakers. They started signing up as army nurses, members of women’s corps and workers in factories that provided supplies and ammunition to the â€Å"boys overseas. † Even with this however, women still experienced discrimination at the hands of employers who believed that it was the men’s role to earn money for their families. Those that were hired still had to face inequality in wages as their work were deemed easier compared to the men’s. (Acker 46) It has continually been an uphill climb for women in the assertion of their rights and the fight for identity and equality. Despite the many progresses made by women since the olden days, some cultures still place more premium on males. Sandra Cisneros’ account (Kirszner, 96-99) of being and born and living in a traditional, patriarchal society in the 1950’s show that even with the many new freedoms and rights accorded to women, their roles were still defined by marriage and domestic duties. â€Å"What I didn’t realize was that my father thought college was good for girls –good for finding a husband. After four years of college and two more in graduate school, and still no husband, my father shakes his head even now and says I wasted all that education. † (Kirszner 97) The selection further goes on to relate the attempts made by Cisneros in getting her father to acknowledge her achievements and herself as more than â€Å"only a daughter. † She wanted to BE his daughter in every sense of the word and enjoy the same pride her father has in her brothers’ achievements. I often witness the â€Å"hunch posture,† from women after dark on the warrenlike streets of Brooklyn where I live. They seem to set their faces on neutral and, with their purse straps strung across their chests bandolier style, they forge ahead as though bracing themselves against being tackled. (Kirszner 242) In Brent Staples’ observations in the â€Å"Black Man effect† in altering a public space (Kirszner 240), he presents the image of a woman who is determined to move forward yet remains aware of the possible challenges to her progress. While in the story the context women is defined in is couched in terms of potential threat from street violence and crimes, one could almost picture the same description as applicable to the grim and set determination of the feminists who steadfastly battles for women’s rights and progress. It has been many years since women achieved a major victory in suffrage and set about to establishing their identity in society. Yet in some cases, there seem to be some women who remain oblivious or at least, not benefited by the new stature and rights women have been able to claim through years of struggle with a male-dominated society. In Anna Deavere Smith’s â€Å"Four American Characters† monologue (2005) she shares a conversation she had with an elderly philosopher friend she had, Maxine Green. In the conversation, Smith asked Green:† What are two things that you don’t know and still want to know? † Green replies: â€Å"Personally I still feel that I have to curtsy when I see the president of our University and I feel that I ought to get coffee for my male colleagues even though I’ve outlived most of them. † Smith follows this up with the characterization of Maryland convict Paulette Jenkins. Paulette Jenkins represents the women in abusive relationship who suffer in silence. She never spoke out because she didn’t want people to know that there was something wrong with her family. She took her husband’s abuse and allowed him to do the same to her children†¦children that she had in the belief that it would soften her husband. What would make a man do such a thing? At the same time, what would make a woman stand by helplessly as her husband beats up her children and herself? Conflict in relationships between men and women are believed to stem from four main reasons: men’s jealousy, men’s expectation of women and domestic work, men’s sense of â€Å"right† to â€Å"punish† their women, and the importance to men of asserting and keeping their authority. Women on the other hand, are kept silent due to feelings of shame and responsibility (Dobash, and Dobash 4). More often than not, the women feel that they deserved whatever the husband did to them. This acquiescence may be due to their cultural orientation of women as subservient wives. Upbringing and cultural orientation can do much to influence a person’s understanding and acceptance of gender roles. (Dobash, and Dobash 4) However, there is always the freedom of choice and personal introspection, which should allow individuals to reason out right and wrong and the applicability and rationale of traditions for themselves. The case of Sandra Cisneros is the perfect illustration of this. Despite being brought up in a highly patriarchal household and culture, she chose to follow her own desire and achieve in her own right. In the end, she managed to earn her father’s respect and acknowledgment that she, as a woman, can accomplish and gain honor and pride for the family. Regardless of background, doctrine or culture, everyone, man and woman, has that same choice in choosing how their manhood or womanhood will be defined in their lives. Works Cited Acker, Joan. â€Å"What Happened to the Women’s Movement? -An Exchange. † Monthly Review Oct. 2001: 46. Questia. 28 Sept. 2007 . â€Å"Feminism. † The Columbia Encyclopedia. 6th ed. 2004. Questia. 28 Sept. 2007 . Dobash, R. Emerson, and Russell P. Dobash. Women, Violence, and Social Change. New York: Routledge, 1992. Questia. 28 Sept. 2007 . Kirszner, Laurie. Patterns for College Writing 10th ed. New York: Bedford/St. Martin’s. 2006. Mcneill, William H. â€Å"Violence & Submission in the Human Past. † Daedalus 136. 1 (2007): 5+. Questia. 28 Sept. 2007 . Smith, Anna Deveare. Four American Characters. 2005 TED. com. 27 Sept 2007 < http://www. ted. com/index. php/talks/view/id/60>

Advantages and Disadvantages of Ecotourism Essay

If done right, there are many more advantages of ecotourism than disadvantages. Unfortunately, ecotourism is still a new field of study and a new sub sector of the tourism industry. And, with most new found industries, many organizations, companies, and countries are taking advantage of it. With so many disadvantages of ecotourism, it is hard to see the advantages and benefits of ecotourism. However, if done right, the goals of ecotourism are to help the environment, preserve natural resources as well as help the local communities and economies. Ecotourism is an industry that stands to make a lot of money from tourists that are seeking environmentally friendly vacations or ecologically friendly activities. The money from ecotourism could be used to preserve nature, wildlife, species and earths natural resources as well as help local people with access to civilization and education. For example, if a country is prime for ecotourism, the money could be used to preserve the environment in that country so that the natural resources would last longer. Local residents could also benefit from the growth in their economy and no longer have to live poorly. This, however, usually does not happen in reality because the locals rarely benefit from the growth of their economy. The investors and foreign corporations do. And the environment and natural resources rarely get preserved because they are worth more in a theme park attracting ecotourists. Ecotourism is increasing in popularity across the world, but has significant practical value in developing countries. The needs of impoverished communities may conflict directly with the need to capitalize on the growing tourism industry. In cases developers move in and designate certain areas as tourism hotspots without giving much thought to the impact will have on local communities. These communities may depend on the area for food and shelter,but their concerns beneath the potential for financial revenue.

Roman Aqueducts An Engineering Brilliance essays

Roman Aqueducts An Engineering Brilliance essays Roman Aqueducts: An Engineering Brilliance Transportation of water is a very important obstacle the world has taken on. Water is a necessity to live; therefore control of water in and out of towns has been going on for thousands of years. Many different ways of moving water from one spot to another have been tried over the years. One example is the building of dams, not only to generate electricity, but also to create an abundance of water that can be transported to farmers to water their crops. The water from the dam is sent through underground conduits, aqueducts, to its final destination. Aqueducts were used by Greeks, Assyrians, Babylonians, Persians and Egyptians for water transportation. These early civilizations provided the vision for the Roman Empire to perfect the use of the aqueduct. In 97 AD, Sextus Julius Frontinus, the city official in charge of the water supply, is recorded as saying: I ask you! Just compare this vast array of indispensable structures carrying so much water with the idle Pyramids or the world-famous but useless monuments of the Greeks." ( ) In 97 AD, 300 gallons of water per person a day flowed into Rome through nine aqueducts. The Romans had succeeded in their vision of an aqueduct system supplying Rome with water. Many people, including Frontinus, thought that the Roman aqueduct system was the greatest invention in the world because of what it brought to the people of Rome. In the early days of Rome, the water supply came from the River Tiber. The Tiber, however is a very muddy river, and Romes sewer system also contaminated it. By the 4th century the Roman population was growing rapidly and Rome urgently needed an alternate water supply. In 312 BC the Roman Senate ordered Adile Appius Claudius to find a new source of water for the city. Claudius undertook the mission and started construction of the first aqueduct into Rome (Carr). Aqua Appia was successfully comple...

Definition and How to Handle an Adjustment Letter

Definition and How to Handle an Adjustment Letter An adjustment letter or a claim adjustment letter is a written response from a representative of a business or agency to a customers claim letter. It explains how a problem with a product or service may (or may not) be resolved. How to Handle the Response If your business has received a claim letter from a customer, youll want to handle your response diplomatically and with the proper  you attitude  to quickly and effectively repair or prevent any damage to your reputation. Even if the complaint cant be resolved exactly as the customer wishes or you have to give bad news, you want to still take a positive, professional tone.   Andrea B. Geffner illustrates further: An  adjustment letter  should begin with a positive statement, expressing sympathy and understanding. Near the start, it should let the reader know what is being done, and this news, good or bad, should be followed by an explanation. The letter should end with another positive statement, reaffirming the companys good intentions and the value of its products, but  never  referring to the original problem.Whether or not your company is at fault, even the most belligerent claim should be answered politely. An adjustment letter should  not  be negative or suspicious; it must  never  accuse the customer or grant any adjustment grudgingly. Remember, your companys image and goodwill are at stake when you respond even to unjustified claims.​ (How to Write  Better  Business Letters, 4th ed. Barrons, 2007) Be careful to never promise something your company cant deliver (or a deadline you cant meet), or that will only compound the problem. Convey to your customer that you do have his or her interest in mind, and keep the door open to keep their business and for better success in the future. Even as times change, some things remain true. Good business advice hasnt changed in the last 100 years, as evident from advice given by O.C. Gallagher and L.B. Moulton in Practical Business English, from 1918:   Any showing of ill-feeling or anger in your adjustment letter will defeat its purpose. Indifference toward the customers complaint or delay in answering it is likewise fatal to further business relations. The you, not the I, attitude will put the offended customer in good humor, and open the way for a pleasant settlement of the complaint. An adjustment letter characterized by the  you attitude  becomes a sales letter. Dealing With Internet Complaints The same type of advice also applies to dealing with complaints or poor reviews levied against businesses on the internet or via social media. You still need to be diplomatic in your response. Speed in diffusing a complaint is of the essence- but not hastiness. Remember that anything you type in an electronic message or post can be copied and forwarded for the world to see, and its really difficult to completely delete something after posting it online or hitting send.Have someone proofread it and check for cultural sensitivity or other potential pitfalls before putting it out there.Cut to the chase- keep the public-facing text short and to the point.  Always have a cool head when responding to criticism online or else the problem can spiral. Any text online affects your brand and reputation. A successful resolution to a complaint or claim also has the ability to spread far and wide, though likely not as fast or widely as a poor review or complaint, unfortunately.   Sources Gerald J. Alred, Charles T. Brusaw, and Walter E. Oliu, The Business Writers Handbook, 10th ed. Macmillan, 2011. Philip C. Kolin, Successful Writing at Work, 9th ed. Wadsworth Publishing, 2009.

Debate Critiques Essay Example | Topics and Well Written Essays - 500 words

Debate Critiques - Essay Example For instance, the advantages of ethical obligations such as rise in market share, increase in market value, higher sales improved sales, lower employee turnover, and cost control are all explained with sufficient data obtained from previous researches. Furthermore, this presentation entices sufficient thought in the reader’s mind about possible negative impact of multinational corporations, which is also explained in this presentation. Another scoring point in Team A’s presentation is that it explains the potential negative impact of absence of ethical obligations by explaining what kind of impact multinational companies can have on the economy, country, and environment if they did not have any ethical obligations towards these entities. The main strengths of presentation by Team B include its succinctness and reader-friendly approach. This presentation highlights the most important points related to the kind of ethical obligations that multinational corporations have. Further, it highlights the ethical considerations multinational companies have kinds of impact ethical obligations can have such as employment practices, workplace conditions, environmental impact, local customs, and ethics. However, this presentation does not provide any information related to experimental evidences. Another weakness in Team B’s presentation is in its flow and presentation of information, which could have been better as it covered almost same information as Team A, but without any experimental evidence. Although information here is not irrelevant, the relevance of information presented is not established. Lack of support from experimental evidence presents this as a weaker presentation. The main strengths of Team A’s presentation include its presentation style, logic, and flow, and link to experimental evidence. Every point made in this presentation has been clearly explained and

A view of Essay Example | Topics and Well Written Essays - 1000 words

A view of - Essay Example It turns out that the country is geographically located in the Western Pacific Ocean and is a sovereign state of South East Asia. Its closest neighboring countries are China, Borneo, and Indonesia. I asked Tine how she has been enjoying her stay in her new home so far. She mentioned to me that although she loves the cold climate in the country, it sometimes make her long for the tropical weather in the Philippines. It seems that they have only 3 types of weather in the country hot, wet, and cold. The hot weather is felt almost the whole year round except during the so called Ber months when the cold winter air from China blows down to their area. While we partook of the Filipino snack, I could not help but mention to her that she did not look like a typical Filipino to me. Tine is relatively light skin toned with Latina features. She giggled a bit and thanked me for the compliment. She explained that the dark skinned Filipino is a myth perpetrated by their colonizers centuries ago. The Spaniards who were the first to colonize the country referred to them as Indios meaning â€Å"dark skinned† and the image seems to have stuck. I asked Tine to describe a typical Filipino to me then. She said that was next to impossible because of the diluted blood of the Filipinos. Tine herself has a mix of Filipino-Spanish-Chinese blood in her. While Don, her husband is of American-Filipino descent. She told me that there are no pure blooded Filipinos anymore. They have inter married with other nationalities so many times that one would be hard pressed to describe a typical Filipino look. It is because of their colonization by the Spaniards, Americans, and Japanese that their customs and traditions have also become a hybrid of two or three various cultures that create a totally unique Filipino culture and customs. She used the Maskara Festival in one of their provinces as an example of the hybrid custom and tradition in the country. Their culture and

Civil engineering Essay Example | Topics and Well Written Essays - 500 words - 2

Civil engineering - Essay Example All the facilities and infrastructures that we use in our everyday activities are works of civil engineers and therefore the discipline can be regarded as one of the oldest profession (Agrawal and Dill, 76-82). The field of civil engineering has been improving over the years. The improvement has been possible first due to the development of technology and through building innovatively on the previous works. As the field develops, it has been focusing attention on solving the present challenges in the lives of men. I have chosen civil engineering because it gives me a chance to join the group of innovators and developers who design and build the best and most significant features in the world. Being an engineer has always been my dream throughout school. I always enjoyed as buildings grew from a bare ground, and roads and highways traversed a previously wild area. This always made me feel the urge to be part of the development. In high school, I was keen to notice excellence in physics and mathematics was the way to achieving my dream. The main aspect of the discipline that interests me most is the innovativeness that is encouraged in civil engineering. Different from architecture, in civil engineering there is more that drawing of designs. There is the actual touch of the work and appreciation of results. Civil engineers are capable of assessing the needs of the population better and implement solutions through designing and building of what the population needs. Besides this, civil engineering will allow me to travel to many places and meet many different kinds of people and cultures which has always been my hobby. One of the grand challenges in engineering today is the restoration and improvement of urban infrastructure. Urban transport and other fundamental life supporting systems are facing a challenge related to the increasing urban population. Moreover, the infrastructure in many cities is slowly aging and failing as a result. It is

Online Car Rental System Tourism Essay

Online Car Rental System Tourism Essay People travel from one place to another for many reasons, some due to their jobs or business and few for holidays and vacations. As a traveller they cannot own a car in every place or country they go, they always prefer other options like public transports, cabs, busses, trains and rent cars or bikes. Getting a car on rent has become very famous due to the cost as it is much cheaper than using cabs for a whole day and because it is much more secure and convenient. Keeping this in the mind Researcher has decided to develop an online car rental system, by using online car rental system a traveller can book the car. As the name of the system suggest, this system will be an online car rental system. This system will not only help the travellers to select the car of their chose but they can also compare the different models of car available and different type. They can compare prices, models and brands. They can select if they want that the car should be delivered to their door step with additional charges or they will pick up the car from the nearest store. They can select the car according to their requirement and budget. Problem statement and Literature review à ¢Ã¢â€š ¬Ã‚ ¢ Expensive rent for travellers As stated by Flowers, J and Levere, J. (2008) due to rise in drivers fees and taxes such as state and local surcharges applied on airports, the rent of the cars can increase at an average of 25 per cent. Due to rise in Tax, the travellers have to pay up to 25% of tax when the booking or renting a car from the airports. Even if the traveller pays the higher price they have to go with the cars which are available at that point of time in the car rental office. It can be expensive cars or even luxury cars which are not in budged of every person. To overcome this problem the Online Car Rental System will help the traveller to book the car even before they have arrived. So that they do not have to pay extra airport charges and get any car which is in their budget and which suits them and their requirements. à ¢Ã¢â€š ¬Ã‚ ¢ Returning the car remotely According to Yang, Y., (2008), difficulty is in uncertainty of length time of the person who have taken the car on rent and which referred location he wants to return the car. Sometimes a person takes a car on rent, but it is not sure when will the person return the car and will the person be able to come to the same location to return the car or not, in this situation that person have to pay more if he delay to return the car on time. This online car rental system will provide an online service where the person can increase the time limits and predefined the location person will be dropping the car or he want the car to be taken from. à ¢Ã¢â€š ¬Ã‚ ¢ Cannot reserve specific car model According to Korstanje, M. E., (2011), Due to limitation in operations creates problem for renter to reserve specific model. Reservations are not given on the basis of model but group. Due to operation limitation in the area like airports, this problem causes issue like in which the renters are not able to get what they actually want and they have to go for the car which is available in the store even if it is not what they are willing to have. This online system will help traveller to do online booking in which he can select which car he prefer with the facility of comparing with other car on the basis of type and price so that he can makes best decision. à ¢Ã¢â€š ¬Ã‚ ¢ No time for customers feedback As said by Meyer, C., and Schwager, A., (2007), Due to many transactions by individual customers which are monitored by the company they does not get time to take feedback from them regarding the service provided. When a customer comes to an office for renting a car, due to having many customers the staff member of the company does not get chance to ask customers regarding their services because of which their problems are not rectified. To rectify these issues the online car rental system will have an online feedback service after each customer have done with their transaction at the time of logout. The system will ask for a feedback from the customer. à ¢Ã¢â€š ¬Ã‚ ¢ Time wasting As said by Ahlstrom, C., Kircher, K., et al., (2012), Due to a single mistake of the airport rental service it take hours to get cars on rent. When there is a problem in the airport rental service it can take hours to get the car on rent which is actually wasting the time of the renter. In online car rental system the reservation will be done before traveller arrived at the airport so that when the traveller arrives at the airport the car will be ready to be taken. à ¢Ã¢â€š ¬Ã‚ ¢ Change car on each route As said by Asconavieta, P.H.S. (2011) car rental companies usually work on the regional basis because of which traveller have to change car on every route. Due to shortage of area coverage as the car taken for the company should return to the same location makes the traveller to keep changing the car even if they go from one state to another. They have to come back to the same location. So when they go to different state they have to change their car. To rectify this problem the online car rental system will have an option of selecting the area the customers want to return the car. So In the country like Emirates or Maldives where the area is short, the car can be taken from one state to another state without any problems. à ¢Ã¢â€š ¬Ã‚ ¢ Improper scheduling for proper car utilisation As stated by Minodora, 2009, improper scheduling in car rental companies causes the company unable to utilise their car and even increase work time for renter to get car. Due to improper scheduling in the car rental companies the car spend more time in the companys car lot or customers have to wait until the car is not returned. Using online car rental system the scheduling will be done online by the customer itself as the car which they select they have to put the time they will return. If in case they fail to return or inform the pickup point extra charges will be charged to them. à ¢Ã¢â€š ¬Ã‚ ¢ Return car on the same agency location According to Goldbarg, M., Asconavieta, P. and Goldbarg, E., (2012), car rented from a company can only be returned to the agency of the same company. If a renter take a car from a company he or she have to return it to the same agency of the same company but if the person is new in the region it will not be possible for him to do that it will be wasting of time in searching for the agency. In the online car rental system the renter can select whether he wants to retune the car or he wants the car to be taken from where he is , it can be hotel, airport, mall or any other location he can predefined the location online and the car will be picked up from him. à ¢Ã¢â€š ¬Ã‚ ¢ Insufficient revenue Lin-in, H., and Tao, Q. (2011) described that car renting companies in certain areas unable to get sufficient revenue for growth. This issue is due to concentrating on a limited region because the rate of sale increases based on the area of the company it is located in if the company is limited to its area only. In online car rental system there will be no boundaries, the company can concentrate on any location and get revenue from any part of the area or even country if the country is not in a bigger size like Emirates or Maldives. à ¢Ã¢â€š ¬Ã‚ ¢ Rejection due to short time frame According to Guerriero, F., Olivito, F. (2011) in order to increase the revenue, company with limited car does not rent the car for a day or few hours. Because of limited area of work company does not give their cars for short period of time to increase their revenue which make it difficult for the traveller to search car renting company after he have reached to the unknown country or location. As the online car rental system allows traveller to book the cars online. A person does not really have to go through all this type of issues as a person will be getting the car as soon as he or she arrives. Research Aims Objectives 4.1 Aims To create an online system, that will allow travellers to easily rent a car. It will also allow user to select the car according to their requirement and compare it with other options of cars. Make it easy for a traveler to return the car on remote locations. Solving the manual scheduling problem as every transaction will be done online. 4.2 Objectives Is to create a reliable web base online system on which user can access using internet from anywhere. To use software tools in implementation, this will help in implementing features for easy access. Allow system users to participate in the early stages of development so the outcome will be user oriented. Research Questions There are two categories in which the researcher has classified the questions. 5.1 Domain research Questions How the system will help in car scheduling? How the system will affect the operation of the renting company? How the proposed system is different from existing systems? How to integrate online payments by credit cards? 5.2 Technical research question Which scripting language can be used for the proposed system? Which data base system can be used for the proposed system? How the different feature can be implemented into the system? Which web authoring software can suits best of the system? Research Design 6.1 Domain Research The research in domain research will be conducted from literature source like journal, eBooks, white papers and library books. Furthermore research will be done by using online resources such as IEEE Xplore, Google Scholar and my Athens. 6.2 Technical research Mainly Web resources such as eBooks and journal will be used in conducting technical research. Research Plan Personal Reflection 7.1 Facts finding Methods The fact finding method which the researcher will use is questionnaire and interview fact find methods. Questionnaires are objective and will reach too many respondents which will provide researcher with sufficient information for accurate analysis. On the other hand the interview method will allow the researcher to get deep understanding about the topic area. 7.2 Limitations Like every system have some limitation, in order to collect data and questionnaire from traveller during the development will be difficult and their participation is not possible so this matter can be overcome by using social networks and other web application to take questionnaire before or in the early stages of the system development

Thou Shalt not Trample on the Constitution :: essays research papers fc

Thou Shalt not Trample on the Constitution. Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances. This is the first amendment to the Constitution. In essence this states that the government will not become involved or sponsor any religion. There is a reason our founding fathers added this amendment to the Constitution. Any time a government becomes involved with religion or visa versa, Disaster happens. If you want evidence of this look at the history of Europe for the past 700 years and see what chaos has arisen when religion and the state intertwine. Yet we do not seem to be learning from the past. Congress on June 17, 1999, passed a law that slaps the First Amendment in the face. That law allowed for the states to choose to post the Ten Commandments in public schools and other government buildings. The law that was proposed by Rep. Bob Barr (R-GA), Rep. Robert Alderholt (R-Al), and Rep. Henry Hyde (R-IL). The bill was created in response to the Columbine shootings that took place April 20, 1999. The bill was swept through the house at a time when the country was in shock over the shootings. There were several reasons why the house felt the need to pass such a bill. Rep. Alderhold believed that it is an important step to promote morality, and an end of children killing children. (Leavitt) Rep. Hyde believes that the amendment should â€Å"slow the flood of toxic waste into the minds of our children.† (Webster) Rep. Barr went as far to say that if â€Å"Columbine had the Ten Commandments posted that the massacre of April 20th would not have occurred.†(Webster) Thes e are the arguments for the Ten Commandments to be posted in public schools. These are the best reasons our elected representatives could come up with to slap the First Amendment in the face. Is it really as Rep. Alderholt said â€Å"We have the freedom of religion, not freedom from religion†? (Leavitt) According to the Supreme Court The honorable Alderholt is wrong. In 1980 the Supreme Court ruled that a similar Kentucky law, which required all classrooms to post a copy of the Decalogue, was unconstitutional. The oppositions' arguments against this law are enormous.

Financial Analysis- for Royal Dutch Shell

Royal Dutch Shell, Plc. (NYSE: RDS. A) Table of Contents Executive Summary3 Introduction4 Financial Ratio Analysis5 Liquidity6 Asset Management7 Debt Management8 Profitability10 Market Value12 Cash Flow and Growth Analysis14 Capital Structure Estimation16 Weighted Average Cost of Capital17 Cost of Debt17 Cost of Equity – CAPM18 Cost of Equity – DCF19 Cost of Equity – BYPRP19 WACC20 Project Cash Flow Estimation21 Capital Budgeting Analysis23 Sensitivity Analysis24 Scenario Analysis27 Conclusion28 References29 Appendix30Executive Summary This report analyzes Royal Dutch Shell Plc. (RDS. A on NYSE) financial status, history, market space, and growth opportunities. Royal Dutch Shell Plc. (Shell) is one of the world’s largest corporations with annual revenue of $470 billion for fiscal year 2011. When analyzing a company it is vital to ensure all aspects of the firm’s financial standing are stable, this is essential to guarantee its ability to take upon n ew major projects, such as the one being proposed at this time and evaluated in this report.This report intends to evaluate the possibility of Shell undertaking a project that requires a total initial investment of $580 million in fixed assets as wells as operation expenses of $38 million, for a total of $618 million is startup costs. This report illustrates Shell’s financial standing through, ratio analysis, cash flow analysis, and detailed capital budgeting analysis to help calculate Shell’s capacity to accept the proposed project. The life of the project will be eight years and expected to have a growth rate of 8. 5%.The Net Present Value of the project is approximately $284 million and is expected to pay for itself in approximately 4. 74 years according to discounted payback calculations (detailed in report). Introduction Royal Dutch Shell plc operates as an oil, gas and energy company that explores for and extracts hydrocarbons worldwide. Royal Dutch Shell also co nverts natural gas to liquids to provide cleaner-burning fuels; markets and trades natural gas; extracts bitumen from mined oil sands and convert it to synthetic crude oil; and generates electricity from wind energy.In addition, it converts crude oil into a range of refined products, including gasoline, diesel, heating oil, aviation fuel, marine fuel, lubricants, bitumen, sulphur, and liquefied petroleum gas (LPG); and produces and sells petrochemicals for industrial use. The company holds interests in approximately 30 refineries; 1,500 storage tanks and 150 distribution facilities; and fuels retail network of approximately 43,000 service stations under the Shell brand name. Royal Dutch Shell plc also markets its products under the Shell V-Power and Shell FuelSaver brand names.In addition, the company offers lubricants for use in passenger cars, trucks, and coaches, as well as for industrial machinery in manufacturing, mining, power generation, agriculture, and construction industri es. Royal Dutch Shell plc sells fuels, specialty products, and services to commercial customers; offers fuel for approximately 7,000 aircraft every day at 800 airports in 30 countries; offers liquefied petroleum gas and related services to retail, commercial, and industrial customers for cooking, heating, lighting, and transport applications; provides transport, industrial, and heating fuels; and supplies approximately 11,000 tones of itumen products. Royal Dutch Shell plc is headquartered in The Hague, Netherlands and employs roughly 23,000 people worldwide. (Royal Dutch Shell, 2012). Financial Ratio Analysis The following table illustrates Royal Dutch Shell’s financial ratios analysis and will assist in the understanding of the current and (estimated) future status of the organization. The ratios will allow for a general interpretation of the firm’s strength and ability to take on outside projects. The table exemplifies the liquidity, asset management, debt managemen t, profitability, and market value standpoint of the firm.Examining Royal Dutch Shell’s financial ratios presents a positive outlook for the company, in comparison to the industry average Shell is performing exceptionally well. Royal Dutch Shell, Plc. (NYSE: RDS. A) Financial Ratios| Liquidity Ratios| 12/31/2011| 12/31/2010| 12/31/2009| 12/31/2008| 12/31/2007| Average| Industry| Comments| Quick Ratio| 0. 85| 0. 8| 0. 79| 0. 9| 0. 84| 0. 84| 1. 1| Healthy| Current Ratio| 1. 17| 1. 12| 1. 14| 1. 1| 1. 15| 1. 136| 1. 5| Healthy| | | | | | | | | | Asset Management| 12/31/2011| 12/31/2010| 12/31/2009| 12/31/2008| 12/31/2007| Average| Industry| Comments| Inventory Turnover| 13. | 10. 84| 9. 77| 15. 56| 10. 84| 12. 12| 14. 9| OK| Fixed Assets Turnover| 3. 29| 2. 76| 2. 34| 4. 28| 3. 51| 3. 24| 1. 3| Healthy| Total Asset Turnover| 1. 45| 1. 23| 0. 99| 1. 66| 1. 41| 1. 35| 0. 6| Healthy| | | | | | | | | | Debt Management| 12/31/2011| 12/31/2010| 12/31/2009| 12/31/2008| 12/31/2007| Ave rage| Industry| Comments| Debt Ratio| 17. 90%| 22. 80%| 20. 20%| 15. 30%| 12. 60%| 17. 76%| 51. 98%| Healthy| Net Fixed Debt Ratio| 15. 10%| 18. 70%| 18. 30%| 9. 70%| 8. 90%| 14. 14%| 27. 38%| Healthy| Debt to Equity Ratio| 21. 70%| 29. 61%| 25. 36%| 18. 06%| 14. 37%| 21. 82%| 42. 69%| Healthy| | | | | | | | | |Profitability Ratios| 12/31/2011| 12/31/2010| 12/31/2009| 12/31/2008| 12/31/2007| Average| Industry| Comments| Net Profit Margin on Sales| 6. 32%| 5. 47%| 6. 88%| 3. 32%| 10. 19%| 6. 44%| 6. 50%| Healthy| Basic Earning Power | 16. 12%| 10. 96%| 7. 19%| 18. 00%| 18. 77%| 14. 21%| 6. 80%| Healthy| ROA % (Net)| 9. 26%| 6. 55%| 4. 36%| 9. 50%| 12. 41%| 8. 42%| 10. 15%| Healthy| ROE % (Net)| 19. 47%| 14. 15%| 9. 49%| 20. 86%| 27. 28%| 18. 25%| 14. 24%| Healthy| | | | | | | | | | Market Value Ratios| 12/31/2011| 12/31/2010| 12/31/2009| 12/31/2008| 12/31/2007| Average| Industry| Comments| Price per Earning Ratio| 7. 4%| 10. 14%| 14. 24%| 6. 06%| 8. 32%| 9. 28%| 7. 86| Healthy| Divid end Yield| 4. 60%| 5. 03%| 5. 52%| 5. 89%| 3. 34%| 4. 88%| 4. 76%| Average| Book Value per Share| $ 54. 98 | $ 47. 85 | $ 45. 05 | $ 42. 02 | $ 38. 61 | $ 45. 70| $ 46. 43| Average| Earnings per Share| $ 4. 98 | $ 3. 28 | $ 2. 04 | $ 4. 27 | $ 5. 00 | $ 3. 91| $ 3. 26| Average| Table 1 – Financial Ratio Overview Liquidity Ratios Liquidity Ratios| 12/31/2011| 12/31/2010| 12/31/2009| 12/31/2008| 12/31/2007| Average| Industry| Comments| Quick Ratio| 0. 85| 0. 8| 0. 79| 0. 9| 0. 84| 0. 84| 1. | Healthy| Current Ratio| 1. 17| 1. 12| 1. 14| 1. 1| 1. 15| 1. 136| 1. 5| Healthy| Figure 1 –RDS. A Liquidity Ratio Trend The current ratio measures a company's ability to pay short-term debts and other current liabilities by comparing current assets to current liabilities. The ratio illustrates a company's ability to remain solvent. Shell’s five year current ratio average is 1. 13, . 37 below the industry average, and their quick ratio is . 84, . 26 below the industry average. Shells liquidity ratios are both below the industry average and illustrate their healthy status and continued strength for liquidity.Asset Management Ratios Asset Management| 12/31/2011| 12/31/2010| 12/31/2009| 12/31/2008| 12/31/2007| Average| Industry| Comments| Inventory Turnover| 13. 6| 10. 84| 9. 77| 15. 56| 10. 84| 12. 12| 14. 9| OK| Fixed Assets Turnover| 3. 29| 2. 76| 2. 34| 4. 28| 3. 51| 3. 24| 1. 3| Healthy| Total Asset Turnover| 1. 45| 1. 23| 0. 99| 1. 66| 1. 41| 1. 35| 0. 6| Healthy| | | | | | | | | | Figure 2 –RDS. A Asset Management Ratio Trend Asset Management ratios give an indicator of efficiency (ability to move inventory and generate sales) within a company, particularly ones with tangible goods as compared to its competitors.You can see from figure 2 that in comparison to the industry average Shell is healthy and efficient in their assets and inventory turnover. Figure 2 reflects a spike in Shells inventory turnover in 2008; however this can also be attrib uted to the economic downturn in 2008. Even with the spike Shells average is still on par with the industry and exemplifies a healthy asset management turnover. Debt Management Ratios Debt Management| 12/31/2011| 12/31/2010| 12/31/2009| 12/31/2008| 12/31/2007| Average| Industry| Comments| Debt Ratio| 17. 90%| 22. 80%| 20. 20%| 15. 0%| 12. 60%| 17. 76%| 51. 98%| Healthy| Net Fixed Debt Ratio| 15. 10%| 18. 70%| 18. 30%| 9. 70%| 8. 90%| 14. 14%| 27. 38%| Healthy| Debt to Equity Ratio| 21. 70%| 29. 61%| 25. 36%| 18. 06%| 14. 37%| 21. 82%| 42. 69%| Healthy| Times Interest Earned| 41. 54| 36. 49| 39. 78| 33. 38| N/A| 37. 79| 25. 61| Healthy| | | | | | | | | | Figure 3 –RDS. A Debt Management Ratio Trend Royal Dutch Shell’s Debt Management ratios indicate that it has been less aggressive with using debt to finance growth than the majority of its competitors in the Oil & Gas industry.Across the board Shell has a lower debt ratio than their competitors; the resultant effect on earnings would be less volatile than related companies. The debt ratio is a solvency ratio that examines how much of a company's assets are made of liabilities. A debt ratio of 20 percent means that 20 percent of the company is liabilities. A high debt ratio can be negative; this indicates the shareholder equity is low and potential solvency issues. A low debt to equity ratio indicates lower risk, because debt holders have less claims on the company's assets. Overall Royal Dutch Shell is in an excellent Debt Management position.Figure 4 –RDS. A Debt Management Ratio (TIE) Trend Times interest earned or Interest Coverage Ratio is a key metric to determine the credit worthiness of a business. Essentially, the number represents how many times in the last 12 months' EBIT (earnings before interest and taxes) would have covered the past 12 months' interest expenses. Royal Dutch Shell’s times interest earned ratio has a four year average of 37. 79, which is 12. 18 points supe rior than the industry average which rests at 25. 61. This presents Shell in a healthy credit worthiness business. Profitability RatiosProfitability Ratios| 12/31/2011| 12/31/2010| 12/31/2009| 12/31/2008| 12/31/2007| Average| Industry| Comments| Net Profit Margin on Sales| 6. 32%| 5. 47%| 6. 88%| 3. 32%| 10. 19%| 6. 44%| 6. 50%| Healthy| Basic Earning Power Ratio| 16. 12%| 10. 96%| 7. 19%| 18. 00%| 18. 77%| 14. 21%| 6. 80%| Healthy| ROA % (Net)| 9. 26%| 6. 55%| 4. 36%| 9. 50%| 12. 41%| 8. 42%| 10. 15%| Healthy| ROE % (Net)| 19. 47%| 14. 15%| 9. 49%| 20. 86%| 27. 28%| 18. 25%| 14. 24%| Healthy| | | | | | | | | | Figure 5 –RDS. A Profitability Ratio Trend When it comes to profitability, Royal Dutch Shell is on average with its competitors.Net Profit Margin is the net earnings of a company / sales. This profitability ratio compares the percent of net earnings from a company's sales. Royal Dutch Shell’s Net Profit is on par with other companies in the Oil ; Gas industry, w hich means it has an equal ability spend assets on business operations when compared to its competitors. Basic earning power shows the raw earning power of a firm’s assets before taxes and other leverages. This will help the firm understand their return on its assets. Return on Assets or ROA, shows the rate of return (after tax) being earned on all of the firm's assets regardless of financing structure.It is a measure of how efficiently the company is using all stakeholders' assets to earn returns. Royal Dutch Shell has a five year average of 8. 42%, which is 1. 73% lower than the industry average, however still in the healthy zone. Return on equity or ROE is used to measures the rate of return on the money invested by common stock owners and retained by the company from previous profitable years and shows how well a company uses investment funds to generate growth. Royal Dutch Shell’s Return on Equity indicates that it is able to reinvest its earnings more efficiently than the majority of its competitors in the Oil ; Gas industry.Typically, companies that have higher return on equity values are more attractive to investors and can provide for better growth and profitability. Market Value Ratios Market Value Ratios| 12/31/2011| 12/31/2010| 12/31/2009| 12/31/2008| 12/31/2007| Average| Industry| Comments| Price per Earning Ratio| 7. 64%| 10. 14%| 14. 24%| 6. 06%| 8. 32%| 9. 28%| 7. 86%| Healthy| Dividend Yield| 4. 60%| 5. 03%| 5. 52%| 5. 89%| 3. 34%| 4. 88%| 4. 76%| Average| Payout Ratio| 5. 46%| 4. 76%| 8. 41%| 3. 62%| 2. 87%| 5. 02%| 2. 67%| Healthy| Book Value per Share| $ 54. 98 | $ 47. 85 | $ 45. 5 | $ 42. 02 | $ 38. 61 | $ 45. 70| $ 46. 43| Average| Earnings per Share| $ 4. 98 | $ 3. 28 | $ 2. 04 | $ 4. 27 | $ 5. 00 | $ 3. 91| $ 3. 26| Average| Figure 6 –RDS. A Market Value Ratio Trend Earnings per share (EPS) is the amount of income that â€Å"belongs† to each share of common stock. An important tool for investors, EPS is often used in determining the value of a stock. As noted above, Royal Dutch Shell is on average with other firms in its industry. Book value per share has slowly been on a rise over the past 5 years, from $38. 61 in 2007 up to 54. 8 in 2011. Book value is a company's net asset value; a relatively high book value per share in relation to stock price often occurs when a stock is undervalued and might be an attractive buy. Figure 7 –RDS. A Market Value Ratio Trend The price per earnings ratio (PE) is the measure of the share price relative to the annual net income earned by the firm per share. PE ratio shows current investor demand for a company share. A high PE ratio generally indicates increased demand because investors anticipate earnings growth in the future. Royal Dutch Shell has a five year average of 9. 8% PE as compared to the industry average of 7. 86%; Shell is higher by 1. 42%. The dividend yield is the sum of a company's annual dividends per share, divided by the current price per share. When investing in companies an investor should look for a stable and high dividend yield; this can insure an investor a secure a relatively stable cash flow. Royal Dutch Shell's dividend yield is on par with other companies. As indicated by the payout ratio, Royal Dutch Shell’s earnings support the dividend payouts more than others in the same industry group. Cash Flow and Growth AnalysisRoyal Dutch Shell Cash Flow $ Million| 2011| 2010| 2009| 2008| 2007| Cash and Cash Equivalents at January 1| $ 13,444 | $ 9,719 | $ 15,188 | $ 9,656 | $ 9,002 | Net  Cash  from  Operating  Activities| $ 59,393 | $ 42,712 | $ 30,731 | $ 69,787 | $ 53,324 | Net Cash used in Investing Activities| $ (20,443)| $ (21,972)| $ (26,234)| $ (28,915)| $ (14,570)| Net Cash used in Financing Activities| $ (18,131)| $ (1,467)| $ (829)| $ (9,394)| $ (19,393)| Net (Decrease)/increase, Cash & Cash Equivalents| $ (2,152)| $ 3,725 | $ (5,469)| $ 5,532 | $ 654 | Cash & Cash Equivalents a t  December  31| $ 11,292 | $ 13,444 | $ 9,719 | $ 15,188 | $ 9,656 | Figure 8 –RDS. A Cash Flow Trend Information used and interpreted from the Royal Dutch Shell Investors Handbook illustrates that Royal Dutch Shell decreased the amount spent on operations from 2008 to 2009; this can most likely be due to the economic downturn. Conversely, from 2009 to 2011 there has been a steady increase in cash flows for operations.When evaluating charts in figure 9 and 10 you can see that along with a decrease in cash flows from 2008 – 2009 so did Shell have a decrease in revenues, net income and Earnings per share. From 2009 – 2011 all areas show a steady and healthy growth. Growth Analysis| | | | | | Report Date| 12/31/2011| 12/31/2010| 12/31/2009| 12/31/2008| 12/31/2007| Revenue| $ 470,171 | $ 368,056 | $ 278,188 | $ 458,361 | $ 355,782 | Net income for period| $ 31,185 | $ 20,474 | $ 12,718 | $ 26,476 | $ 31,926 | Net earnings per share-diluted| $ 4. 97 | $ 3. 28 | $ 2. 04 | $ 4. 26 | $ 4. 9 | Total assets| $ 345,257 | $ 322,560 | $ 292,181 | $ 282,401 | $ 269,470 | Total stockholders' equity| $ 171,003 | $ 149,780 | $ 138,135 | $ 128,866 | $ 125,968 | Net Cash ; Equivalents Flow| $ 11,300 | $ 13,400 | $ 9,700 | $ 15,200 | $ 9,560 | Figure 9 –RDS. A Growth Analysis Trend Figure 10 –RDS. A Growth Analysis Trend Capital Structure Estimation When performing the Capital Structure Estimation, the assessor can exam how the combination of equity capital and debt capital that a firm uses to finance its assets can have a positive or negative affect on the firm. The capital structure is how a firm finances its overall operations and growth by using different sources of funds. Royal Dutch Shell’s use of debt and ommon stock (Royal Dutch Shell does not issue preferred stock) impacts the open market and, as a result, the firm’s cost of capital is impacted in both constructive and/or destructive ways. RDS. A Market Value Method / Weights| Debt| $ 174,250,000,000. 00 | 27. 71%| Equity| $ 454,619,800,000. 00 | 72. 29%| | | | RDS. A Book Value Method / Weights| Debt| $ 174,250,000,000. 00 | 50. 47%| Equity| $ 171,000,000,000. 00 | 49. 53%| Figure 11 –RDS. A Capital Structure Estimation By examining the Balance Sheet and the numbers in figure 11 you can see that Royal Dutch Shell, based on market value, has a capital structure of 27. 1% debt and 72. 29% equity in the form of common stock totaling a market capitalization of $454 billion. When utilizing the book value, the weighing scale becomes 50. 47% debt and 49. 53% equity with a value of $171 billion. Weighted Average Cost of Capital (WACC) Knowing a firm’s weighted average cost of capital is crucial when considering any new projects. A firm's WACC is the overall required return on the firm as a whole and, as such, it is often used internally by company directors to determine the economic feasibility of expansionary opportunities and mergers. G enerally speaking, a company’s assets are financed by either debt or equity.WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. The weighted average can show how much interest the company has to pay for every dollar it finances. This section of the report will determine Royal Dutch Shell’s weighted average cost of capital. In determining the firm’s factor cost of common equity, the average of three methods will be utilized; Capital Asset Pricing Modem (CAPM), Discounted Cash Flow (DCF), and bond-yield-plus-risk-premium (BYPRP). Calculating the cost of debt (after tax) is figured by using the corporate tax rate and the cost of debt (Kd) which will be based on Royal Dutch Shell’s bond rating. Cost of DebtRoyal Dutch Shell’s after-tax cost of debt is calculated at 2. 30%. The calculation was determined using Shells corporate AA 10 year bond rating market value. RDS. A Cost of Debt| RDS. A 10 year Bond Rating| AA|   | Cost of Debt| 2. 43%|   | Risk Free Rate| 1. 62%|   | After Tax Cost of Debt| 2. 30%| Kd(1-T)| Corporate Tax Rate| 41. 85%|   | Figure 12 –RDS. A Cost of Debt Cost of Equity – CAPM Capital Asset Pricing Model (CAPM) is a model that describes the relationship between risk and expected return and that is used in the pricing of risky securities. The general idea behind CAPM is that investors need to be compensated; this is calculated by the CAPM.The time value of money is represented by the risk-free (rf) rate in the formula and compensates the investors for placing money in investments over a period of time. The other half of the formula represents risk; this is calculated by taking a risk measure (beta) that compares the returns of the asset to the market over a period of time and to the market premium (Rm-rf) or Market risk premium (MRP). Figure 13 illustrates the outcome of the calculations and that Royal Dutch Shell’s CAPM is 10. 01%. RDS. A Cost of Equity CAPM| Formulated by: Rs = Rf + ba * MRP| |   |   | Risk Free Rate (Rf)| 1. 62%| Yahoo Finance U. S. Treasury Bond Rate| Market Risk Premium or (Rm-rf)| 6. 50%| Current Rate November, 2012| Beta (ba)| 1. 29%| E-Trade Financial| CAPM of RDS. A| 10. 01%|   | Cost of Debt (Kd)| 2. 43%|   |After Tax Cost of Debt| 2. 30%|   | Figure 13 –RDS. A Cost of Equity Cost of Equity – DCF The Discounted Cash Flow or DCF method uses future  free  cash flow projections and discounts them to arrive at a present value, which is used to evaluate the potential for investment. Figure 14 illustrates a breakdown of how the discounted cash flow is calculated. The growth rate (g) is the average of three outside estimations. After the calculation is computed, the cost of equity is equal to 11. 83%. RDS. A Cost of Equity DCF| Formulated: Rs = (D1/Po)+g so D1= Do(1+g) so (((Do(1+g)/Po)+g)|   | Rs = (((3. 42(1+6. 42%)/67. 02)+6. 42%)| | Average| E-Trade| Yahoo| Y-Charts| Growth Rate (g)| 6. 42%| 6. 80%| 6. 12%| 6. 35%| Dividend (Do)| 3. 42| Y-Charts| Stock Price (Po)| 67. 02| Current Rate November 2012| Rs = 11. 83%| Figure 14 –RDS. A Cost of Equity Cost of Equity – BYPRP Bond yield plus risk premium method is used to calculate cost of common equity for a firm. Figure 15 shows the calculation, the after tax cost of debt plus bond risk premium rate; which calculates to a cost of equity equal to 8. 80%. RDS. A Cost of Equity BYPRP| | Rs = BY + MRP| | RDS. A After Tax Cost of Debt (BY)| 2. 30%| Shell Investors Handbook| Bond Market Risk Premium (MRP)| 6. 50%| Current Rate November, 2012|   | Rs= 8. 80%|Figure 15 –RDS. A Cost of Equity Weighted Average Cost of Capital – WACC The WACC equation  is the cost of each capital component  multiplied by its proportional weight. To calculate the WACC we first take the average of the CAPM, DCF and BYPRP methods which is calculated in fig ure 16. RDS. A Average Cost of Equity| | CAPM| DCF| BYPRP| Average| Royal Dutch Shell | 10. 01%| 11. 83%| 8. 80%| 10. 21%| Figure 16 –RDS. A Average Cost of Equity Royal Dutch Shell has no preferred stock, thus weight of preferred stock (Wp) is equal to 0%. Figure 17 breaks down the full calculation of the Weighted Average Cost of Capital calculation and the defined values.Using the Weight of Equity and Weight of Debt calculated from the Capital Structure Estimation in figure 11 we can conclude that Royal Dutch Shell’s WACC is equal to 8. 28%. Royal Dutch Shell Plc WACC | WACC formulated: WACC = Ws*Rs + Wd*Rd*(1-Tax Rate) + Wp*Rp. | Ws| 72. 29%| | Weight of Equity (Common Stock)| Wd| 27. 71%| | Weight of Debt| Wp| 0. 00%| | Weight of Preferred Stock| Rd| 2. 30%| | After Tax Cost of Debt| Tax rate| 41. 85%| | Corporate Tax Rate| Rs| 10. 21%| | Cost of Equity (Average)| Rp| 6. 50%| | Market Risk Premium| WACC| 8. 28%| | Weighted Average Cost of Capital| Figure 18  œRDS. A WACC Project Cash Flow Estimation Royal Dutch Shell has been approached with a proposition for a new project. The project will have a life span of eight years.The proposed project requires initial investment of $580 million to construct building and purchase equipment, and $38 million for shipping & installation fee for a total of $618 million is start-up costs. The fixed assets fall in the 7-year MACRS class and has a salvage value of fixed assets at $17 million. It is expected that the new product will sale 2,280,000 units in the first year and has an expected annual growth rate of 8. 5%. The sales price is $275 per unit and the variable cost is $205 per unit in the first year, but they should be adjusted accordingly based on the estimated annualized inflation rate of 2. 3%. The required net operating working capital (NOWC) is 11. 5% of sales.A detailed analysis and calculations for the cash flow estimation and depreciation details must be performed to ensure that Royal Du tch Shell can undertake such a project. Initial Inputs and Parameters for the Proposed Project Start-Up Cost| | $618,000,000 | | | | | | Net Operating WC/Sales| | 11. 5%| | Market value of equipment at Year 8| $17,000,000 | First year sales (in units)| | 2,280,000 | | Tax rate| | | 41. 85%| Sales price per unit| | $275. 00| | WACC| | | 8. 28%| Variable cost per unit| | $205. 00| | Inflation| | | 2. 3%| Non-variable costs| | $0| | Growth in Sales | | | 8. 5%| Figure 19 –RDS. A Project Parameters Depreciation and Amortization Schedule Year| | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Total| | | | | | | | | | | | Rate| | 14. 0%| 25. 0%| 17. 0%| 13. 0%| 9. 0%| 9. 0%| 9. 0%| 4. %| 100%| Cost| | $86,520,000 | $154,500,000 | $105,060,000 | $80,340,000 | $55,620,000 | $55,620,000 | $55,620,000 | $24,720,000 | $618,000,000| Total| |   |   |   |   |   |   |   | $0 |   | Figure 20 –RDS. A Depreciation Schedule Figure 20 illustrates the depreciation schedule of eight years, outlined in the project parameters. Project Net Cash Flow Figure 21 –RDS. A Project Estimated Net Cash Flow Capital Budgeting Analysis Capital Budgeting Analysis is a process in which a business determines whether projects or investing in a long-term venture are worth pursuing. Ideally, businesses should pursue all projects and opportunities that enhance shareholder value.However, the amount of capital available at any given time for new projects is limited, capital budgeting analysis will help to determine if a project is feasible or not. Capital budgeting analysis can include net present value (NPV), internal rate of return (IRR), modified internal rate of return, profitability index (PI), payback period and discounted payback. In calculating if this project is possible or not we have determined the following budgeting analysis results in figure 22. RDS. A Budgeting Appraisal Results| Net Present Value (NPV)| $ 284,606,920. 00 | Internal Rate of Return (IRR)| 17. 0%| Modifi ed Internal Rate of Return (MIRR)| 13. 1%| Profitability Index (PI)| 1. 41 | Payback (Years)| 4. 74 | Figure 22 –RDS. A Project Analysis Results RDS. A Payback Calculation | 0| 1| 2| 3| 4| 5| 6| 7| 8|Net Cash Flow| (690,105,000)| 121,087,715 | 158,870,226 | 148,538,663 | 149,691,454 | 152,108,518 | 166,274,191 | 181,997,451 | 362,518,222 | Cumulative CF | (690,105,000)| (569,017,285)| (410,147,060)| (261,608,396)| (111,916,943)| 40,191,576 | 206,465,767 | 388,463,218 | 750,981,440 | Pay Back|   | 1. 00 | 1. 00 | 1. 00 | 1. 00 | 0. 74 | 0. 00 | 0. 00 | 0. 00 | After review of the budgeting analysis results we can conclude that the project should be undertaken. The Profitability Index (PI) is 1. 41, if the PI is greater than 1 than the project should be taken, additionally the net present value is positive, another good sign for accepting the project. The projects Internal Rate of Return (IRR) is 17. 0%, higher than Royal Dutch Shell’s WACC which is 8. 8%, this is an o ptimistic calculation for accepting the project. Finally, payback addresses the projects liquidity, shorter the payback the higher the liquidly and with a current estimation of 4. 74 years, the project is highly recommended. Sensitivity Analysis The Sensitivity Analysis is a modus operandi used to determine how  different values of an independent  variable will impact a particular dependent variable under a given set of assumptions. Within  specific  boundaries, the sensitivity analysis is very useful  when attempting to determine the impact  the actual  outcome of a particular variable will have  if it  differs from what was previously assumed.By creating a  given set of scenarios as, illustrated in figure 23, the analyst can determine how changes in one variable(s) will impact the  target variable. In this particular case the sensitivity analysis will determine how the net present value (NPV) of the proposed project will be affected by the modification of sev eral variables; these variables and the results can be examined in the following figures. The modified variables are sales price, variable costs, units sold, non-variable costs, weighted average cost of capital, corporate tax rate and start-up costs. For the purpose of this analysis the calculations were performed with a 10% and 20% deviation from the base in both a negative and positive trend. RDS. A Project Sensitivity Analysis Calculations Deviation| 1st YEAR UNIT SALES| | % Deviation| WACC| from| Units Sold| NPV| | from|   | NPV| Base Case| | $284,606,920| | Base Case| WACC| $284,606,920 | -20%| 1,824,000| 144,446,239 | | -20%| 6. 6%| 358,280,443 | -10%| 2,052,000| 214,526,580 | | -10%| 7. 5%| 320,454,423 | 0%| 2,280,000| 284,606,920 | | 0%| 8. 3%| 284,606,920 | 10%| 2,508,000| 354,687,261 | | 10%| 9. 1%| 250,612,056 | 20%| 2,736,000| 424,767,602 | | 20%| 9. 9%| 218,353,128 | % Deviation| VARIABLE COST| | % Deviation| SALES PRICE| from| Variable| NPV| | from| Sales| NPV| Base Case| Costs| $284,606,920| | Base Case| Price| $284,606,920| -20%| $164. 00| 723,298,488 | | -20%| $220. 0| (294,245,328)| -10%| 184. 50| 503,952,704 | | -10%| 247. 50| (4,819,204)| 0%| 205. 00| 284,606,920 | | 0%| 275. 00| 284,606,920 | 10%| 225. 50| 65,261,137 | | 10%| 302. 50| 574,033,045 | 20%| 246. 00| (154,084,647)| | 20%| 330. 00| 863,459,169 | % Deviation| NONVARIABLE COST| | % Deviation| TAX RATE| from| Fixed| NPV| | from|   | NPV| Base Case| Costs| $284,606,920| | Base Case| TAX RATE| $284,606,920 | -20%| $0| 284,606,920 | | -20%| 33. 5%| 353,919,217 | -10%| 0| 284,606,920 | | -10%| 37. 7%| 319,304,434 | 0%| 0| 284,606,920 | | 0%| 41. 8%| 284,689,652 | 10%| 0| 284,606,920 | | 10%| 46. 0%| 250,074,869 | 20%| 0| 284,606,920 | | 20%| 50. %| 215,460,087 | % Deviation| START-UP COSTS| from|   | NPV| Base Case| Start-Up Costs  | $284,606,920 | -20%| $ 494,400,000. 00 | 368,892,485 | -10%| $ 556,200,000. 00 | 326,749,703 | 0%| $ 618,000,000. 00 | 284,606,920 | 10%| $ 679,80 0,000. 00 | 242,464,138 | 20%| $ 741,600,000. 00 | 200,321,356 | Figure 23 –RDS. A Project Sensitivity Analysis Calculations Royal Dutch Shell Project Sensitivity Analysis Chart Figure 24 –RDS. A Proposed Project Sensitivity Analysis Chart Deviation| NPV at Different Deviations from Base| from| Sales| Variable|   | Non-variable|   |   |   | Base Case|Price| Cost/Unit| Units Sold| Cost| WACC| Tax Rate| Start-Up Costs| -20%| ($294,245,328)| $723,298,488 | $144,446,239 | $284,606,920 | $358,280,443 | 353,919,217 | 368,892,485 | -10%| (4,819,204)| 503,952,704 | 214,526,580 | 284,606,920 | 320,454,423 | 319,304,434 | 326,749,703 | 0%| 284,606,920 | 284,606,920 | 284,606,920 | 284,606,920 | 284,606,920 | 284,689,652 | 284,606,920 | 10%| 574,033,045 | 65,261,137 | 354,687,261 | 284,606,920 | 250,612,056 | 250,074,869 | 242,464,138 | 20%| 863,459,169 | (154,084,647)| 424,767,602 | 284,606,920 | 218,353,128 | 215,460,087 | 200,321,356 |   | | | | | | |   | Range| $1 ,157,704,497 | $877,383,134 | $280,321,363 | $0 | $139,927,315 | $138,459,130 | $168,571,129 | Figure 25 –RDS. A Proposed Project NPV and Range at Different Deviations from Base Scenario Analysis A scenario analysis is the process of estimating the expected value of a portfolio or project after a given period of time under specific changes in variables of the portfolio's securities or changes in key factors. Commonly, scenario analysis focuses on estimating what a portfolio's value would decrease to  if an unfavorable event would occur.For the proposed project the scenario analysis was conducted assuming a 25% probability for best-case conditions; each of the variables calculated in figure 25 would be 20% better than its base-case value. Conversely, there is a 25% probability of worst-case conditions, with the variables 20% worse than the base; a 50% probability was used for base-case conditions. All figures have been calculated below in figure 26. Scenario| Probability| Sa les Price| Unit Sales| Var Costs| NPV| Squared Deviation times Probability|   | | | | | |   | Best Case| 25%| $330. 00 | 2,736,000 | $164. 00| $1,726,918,338 | 422505172390830000 | Base Case| 50%| $275. 00 | 2,280,000 | $205. 00| $284,606,920 | 10125137435137500 | Worst Case | 25%| $220. 00| 1,824,000| $246. 00| ($588,490,656)| 257759816231319000 |   | | | | | |   | Expected NPV = Sum, Prob. times NPV| | | $426,910,381 |   |   | Standard Deviation | | $830,897,181 |   | | Coefficient of Variation = Std Dev / Expected NPV|   | 1. 95 |   | Figure 26 –RDS. A Proposed Project Scenario Analysis Conclusion In conclusion, after performing a complete analysis on the feasibility of the proposed project, it is determined that it would be beneficial for Royal Dutch Shell, plc to implement the project. The IRR and MIRR are greater than the WACC of 8. 28%, at 17. 0% and 13. 1% respectively. It is currently estimated that the project will pay for itself in approximately 4 . 74 years according to the discounted payback calculations.The Net present value of the project is positive and the profitability index for the project is 1. 41 (greater than 1) it is a positive sign for the project selection. Royal Dutch Shell is currently moving in a positive direction with a healthy financial base. Financial analyses have bestowed Shell with an AA bond rating, which underlines the financial strength of the organization. Based on all the information listed above, it is with my professional opinion after the evaluation within this report that Royal Dutch Shell takes on the project; with the current and estimated futures of Shell it can only add value to the corporation. References E*Trade. 2011, December 31). Royal Dutch Shell Plc RDS. A. Retrieved November 28, 2012, from E*Trade Financials: https://www. etrade. wallst. com/v1/stocks/snapshot/snapshot. asp? YYY220_/UfRI8EalsBAnXarKLCzPko3kjoyjLMbzW9xSdWWCGroVsRTAdKeDJzNAwM5xeMSzfFm9X4tAHc+eI+8pZ9rdHSsGMEaof+37qAzR A17/MKnpCPFTrRrGXhYPAZVsWXkzq5OKgjy67owAqAG5C1fyJ6IzD55l8M8TBKZkWpNM0lH4j7Jb2aXQsoxNw Morningstar, Inc. (2012). Morningstar research. Retrieved November 2012, from http://financials. morningstar. com/ratios/r. html? t=RDSA®ion=GBR& ;amp;culture=en-US Network, Y. -A. (2012). Yahoo! Finance. Retrieved November 28, 2012, from Bond Center: http://finance. yahoo. om/bonds Royal Dutch Shell. (2012). Building an Energy Future: Investors' Handbook. London: Royal Dutch Shell Plc Financials. YCharts Pro Stock Report. (2012). Royal Dutch Shell plc (RDSA). New York: Y Charts. Appendix Royal Dutch Shell Income Statement Billions $ Royal Dutch Shell Balance Sheet Billions $ Royal Dutch Shell Statement of Cash Flow Billions $ ——————————————– [ 1 ]. (YCharts Pro Stock Report, 2012) ] [ 2 ]. [ (YCharts Pro Stock Report, 2012) ] [ 3 ]. [ (YCharts Pro Stock Report, 2012) ] [ 4 ]. 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